| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-16页 |
| 1 Introduction | 第16-20页 |
| 1.1 Background and significance of the research | 第16-17页 |
| 1.2 Research methodology | 第17页 |
| 1.3 Research structure | 第17-20页 |
| 2 Literature review | 第20-26页 |
| 2.1 The concept and the extent of OEM | 第20-21页 |
| 2.2 The theories of cooperation relationship | 第21-22页 |
| 2.3 The method of suppliers’ selection and evaluation | 第22-26页 |
| 3 Case description | 第26-38页 |
| 3.1 The Introduction of the domestic furnishings market | 第26-28页 |
| 3.2 Competitive analysis of China’s furniture market | 第28-29页 |
| 3.3 The introduction of B Company | 第29-31页 |
| 3.4 Status of selection and evaluation criteria of B Company’s OEM suppliers | 第31-37页 |
| 3.4.1 Existing selection and evaluation processes of OEM suppliers | 第31-36页 |
| 3.4.2 Existing standards and methods of OEM supplier selection andevaluation | 第36-37页 |
| 3.5 Summary | 第37-38页 |
| 4 Problems and causes analysis of B Company | 第38-47页 |
| 4.1 B Company’s existing problems in OEM supplier selection and evaluation | 第38-43页 |
| 4.1.1 Problems of the selection and evaluation process | 第38-39页 |
| 4.1.2 Problems of the selection and evaluation indicators | 第39-41页 |
| 4.1.3 Problems of the selection and evaluation method and data acquisition | 第41-43页 |
| 4.2 Causes analysis of B Company’s problems | 第43-46页 |
| 4.3 Summary | 第46-47页 |
| 5 Optimization of B Company’s supplier selection and evaluation | 第47-64页 |
| 5.1 Reconstruct the selection and evaluation process | 第47-50页 |
| 5.2 Optimize B Company’s suppliers’ selection and evaluation system | 第50-58页 |
| 5.2.1 The OEM supplier’s indicator selection | 第50-51页 |
| 5.2.2 The meaning of the OEM suppliers’ indicators | 第51-56页 |
| 5.2.3 The structure of AHP model | 第56-58页 |
| 5.3 Suppliers’ rating for B Company’s sample case | 第58-61页 |
| 5.4 Reposition the cooperative relationship with the suppliers | 第61-63页 |
| 5.5 Summary | 第63-64页 |
| 6 Conclusions | 第64-65页 |
| Reference | 第65-66页 |
