| 摘要 | 第4-5页 |
| ABSTRACT | 第5-6页 |
| Chapter I INTRODUCTION | 第13-19页 |
| 1.1 Background | 第13-15页 |
| 1.1.1 Development of International Medical Environment | 第13-14页 |
| 1.1.2 The Development of Medical Environment in China | 第14-15页 |
| 1.2 Research Purpose and Significance | 第15-16页 |
| 1.3 Research Method | 第16-17页 |
| 1.4 Thesis Framework | 第17-19页 |
| Chapter II LITERATURE REVIEW | 第19-24页 |
| 2.1 STP Strategy Theory | 第19-21页 |
| 2.1.1 Market Segmentation | 第20页 |
| 2.1.2 Target Market Choice | 第20-21页 |
| 2.1.3 Market Positioning | 第21页 |
| 2.2 4Ps theory | 第21-24页 |
| Chapter III Introduction of background and Implantable Venous Port for SMedical Company | 第24-38页 |
| 3.1 Profile of S Medical Company | 第24-26页 |
| 3.1.1 Introduction of S Medical Company | 第24-25页 |
| 3.1.2 Organization of S Medical Company | 第25页 |
| 3.1.3 S Medical Company’s Main Products | 第25-26页 |
| 3.2 Implantable Venous Port Introduction of S Medical Company | 第26-38页 |
| 3.2.1 Composition of Implantable Venous Port | 第26-27页 |
| 3.2.2 Use of Implantable Venous Port in S Medical Company | 第27页 |
| 3.2.3 The Advantages of S Medical Company’s Implanted Venous Port | 第27-28页 |
| 3.2.4 Types of Implanted Venous Port | 第28-29页 |
| 3.2.5 Development History of Implantable Venous Port | 第29-31页 |
| 3.2.6 Major Competitors in the industry of Implantable Venous Port | 第31-38页 |
| Chapter IV Analysis and Problem for Implantable Venous Port in S Medical Company | 第38-47页 |
| 4.1 Market Segmentation | 第38-39页 |
| 4.2 Market Targeting | 第39页 |
| 4.3 Market Positioning | 第39-40页 |
| 4.4 The Problems Of Implanted Venous Port in S Medical Company | 第40-47页 |
| 4.4.1 The Internal Problems for S Medical Company | 第41-45页 |
| 4.4.2 The External Problem for S Medical Company | 第45-47页 |
| Chapter V Marketing Strategy Adjustment and Proposal for S Medical Company | 第47-59页 |
| 5.1 The Adjustment of Marketing Strategy of Implantable Venous Port in S MedicalCompany | 第47-49页 |
| 5.1.1 Differentiated Marketing Strategy | 第48-49页 |
| 5.2 Target market selection and positioning | 第49-51页 |
| 5.2.1 Development high-level market | 第50-51页 |
| 5.2.2 Middle Level Market: Strengthening After-sales Service and Products Upgrading | 第51页 |
| 5.3 Suggestions on the Marketing Strategy of Implantable Venous Port in S Medical Company | 第51-59页 |
| 5.3.1 Product Strategy Improvement | 第52-56页 |
| 5.3.2 Channel sales Model Improvement | 第56-59页 |
| CONCLUSION | 第59-60页 |
| ACKNOWLEDGEMENT | 第60-61页 |
| REFERENCES | 第61-64页 |
| APPENDIX | 第64页 |
