| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-13页 |
| Chapter I Introduction | 第13-25页 |
| 1.1 Background | 第13-15页 |
| 1.2 The significance of the study | 第15-22页 |
| 1.3 Methods of research | 第22-23页 |
| 1.3.1 Literature analysis | 第22-23页 |
| 1.3.2 Case analysis | 第23页 |
| 1.3.3 SWOT analysis | 第23页 |
| 1.4 The structure and main contents of this paper | 第23-25页 |
| Chapter II Basic Theory of Asset Securitization | 第25-38页 |
| 2.1 Theoretical basis of asset securitization | 第25-31页 |
| 2.2 The main types of Asset Securitization | 第31-36页 |
| 2.2.1 Divided by base assets | 第31-32页 |
| 2.2.2 Divided by the transaction structure | 第32页 |
| 2.2.3 Divided by the purpose of distribution | 第32-36页 |
| 2.2.3.1 The recycle structure | 第33-34页 |
| 2.2.3.2 The pre-financing account structure | 第34-35页 |
| 2.2.3.3 Storage cycle structure | 第35-36页 |
| 2.3 Pricing model selection | 第36-38页 |
| Chapter III Analysis of Alibaba’s Asset Securitization Strategy | 第38-55页 |
| 3.1 Alibaba Asset Securitization Business Introduction | 第38-41页 |
| 3.2 Alibaba asset securitization business credibility analysis | 第41-43页 |
| 3.3 SWOT analysis of strategic positioning | 第43-55页 |
| 3.3.1 Advantage | 第43-45页 |
| 3.3.1.1 Alibaba strong brand and company valuation | 第43页 |
| 3.3.1.2 Unique big data platform | 第43-44页 |
| 3.3.1.3 Unique risk management system | 第44页 |
| 3.3.1.4 Huge amount of underlying assets | 第44-45页 |
| 3.3.2 Disadvantage | 第45-47页 |
| 3.3.2.1 Reputation and influence of the license | 第45-46页 |
| 3.3.2.2 Limited deposit-taking capacity | 第46页 |
| 3.3.2.3 The double impact of quantitative trading | 第46-47页 |
| 3.3.3 Opportunity | 第47-51页 |
| 3.3.3.1 Financial users quickly into saturated, credit users still needs further development | 第47-48页 |
| 3.3.3.2 The network has gradually become a regular channel for residents financial management | 第48-49页 |
| 3.3.3.3 Policy encouragement | 第49-50页 |
| 3.3.3.4 Banks bad debts rate was increased | 第50-51页 |
| 3.3.4 Threat | 第51-55页 |
| 3.3.4.1 Identity is special, positioning blur | 第51-52页 |
| 3.3.4.2 Internet financial and banking competition | 第52-53页 |
| 3.3.4.3 Future policy direction is variable | 第53-55页 |
| Chapter IV Alibaba Asset Securitization Strategic Positioning Proposal | 第55-59页 |
| 4.1 Based on the existing advantages, avoid weaknesses | 第55页 |
| 4.2 The diversification of the source of asset securitization products | 第55-56页 |
| 4.3 To prevent competitors from follow up | 第56-57页 |
| 4.4 Market interest rate and service | 第57-58页 |
| 4.5 Financial platform services | 第58-59页 |
| Chapter V Conclusion and Summary | 第59-62页 |
| 5.1 Conclusion | 第59-60页 |
| 5.2 Summary | 第60-62页 |
| REFERENCE | 第62-63页 |
