| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Acknowledgements | 第7-11页 |
| Chapter One Introduction | 第11-16页 |
| ·The Object of the Present Study | 第11-12页 |
| ·The Rationale of the Present Study | 第12-13页 |
| ·The Objective of the Present Study | 第13-14页 |
| ·Methodology and Data Collection | 第14-15页 |
| ·Layout of the Thesis | 第15-16页 |
| Chapter Two Literature Review | 第16-29页 |
| ·Introduction | 第16页 |
| ·Definitions of Real Estates | 第16-17页 |
| ·Background of Real Estates | 第17-18页 |
| ·Previous Studies of Real Estates Names | 第18-27页 |
| ·Studies from Social, Cultural, Psychological Perspectives | 第18-23页 |
| ·Studies from Linguistic Perspectives | 第23-27页 |
| ·Summary: Problems of Previous Studies | 第27-29页 |
| Chapter Three Theoretical Framework | 第29-40页 |
| ·Introduction | 第29页 |
| ·Verschueren’s Linguistic Adaptation Theory | 第29-35页 |
| ·Linguistic Choice | 第30-31页 |
| ·Variability, Negotiability and Adaptability | 第31-32页 |
| ·Four Angles of Adaptability | 第32-35页 |
| ·The Theoretical Framework for Real Estates Names | 第35-38页 |
| ·Real Estates Names as a Result of Choice Making | 第35-36页 |
| ·Real Estates Names as an Adaptation to Contextual Correlates | 第36-37页 |
| ·Adaptive Targets in the Choice of Real Estates Names | 第37-38页 |
| ·Summary | 第38-40页 |
| Chapter Four General Description of Real Estates Names | 第40-53页 |
| ·Introduction | 第40页 |
| ·Data Description | 第40-41页 |
| ·Linguistic Features of Real Estate Names | 第41-48页 |
| ·Phonetic Features | 第41-43页 |
| ·Semantic Features | 第43-47页 |
| ·Syntactic Features | 第47-48页 |
| ·Functions of Real Estates Names | 第48-52页 |
| ·Reference | 第49-50页 |
| ·Persuading | 第50-52页 |
| ·Summary | 第52-53页 |
| Chapter Five Adaptability of Real Estates Names | 第53-71页 |
| ·Introduction | 第53页 |
| ·Adaptation to Social Culture | 第53-59页 |
| ·Adaptation to Chinese Aesthetic Tastes | 第54-58页 |
| ·Adaptation to Political Culture | 第58-59页 |
| ·Adaptation to Psychological Preference | 第59-67页 |
| ·Seller-oriented Adaptation | 第60-65页 |
| ·Customer-oriented Adaptation | 第65-67页 |
| ·Adaptation to Geographical Environment | 第67-70页 |
| ·Adaptation to the Natural Environment Around | 第68-69页 |
| ·Adaptation to the Local Color | 第69-70页 |
| ·Summary | 第70-71页 |
| Chapter Six Conclusion | 第71-76页 |
| ·Introduction | 第71页 |
| ·Major Findings | 第71-73页 |
| ·Commonness of the Real Estate Denomination in Four Municipalities | 第71-72页 |
| ·The Relationship Between Linguistic Choices and Strategic Choices | 第72页 |
| ·The Generative Process of Real Estates Names | 第72-73页 |
| ·Implications | 第73-74页 |
| ·Limitations of the Study | 第74页 |
| ·Suggestions of Further Studies | 第74-76页 |
| References | 第76-78页 |
