| Abstract | 第1-10页 |
| 摘要 | 第10-11页 |
| List &f Abefr@vistk3?s | 第11-12页 |
| List of Tables | 第12-13页 |
| Chapter One Introduction | 第13-16页 |
| ·Significance of the Research | 第13-14页 |
| ·Outline of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-29页 |
| ·Definition of Irony | 第16-17页 |
| ·Classification of Irony | 第17-20页 |
| ·Socratic Irony | 第18页 |
| ·Dramatic Irony | 第18-19页 |
| ·Irony of Fate | 第19页 |
| ·Verbal Irony | 第19-20页 |
| ·Approaches to Irony | 第20-26页 |
| ·Semantic Approach to Irony | 第20-21页 |
| ·Pragmatic Approaches to Irony | 第21-25页 |
| ·Grice's Approach to Irony | 第21-22页 |
| ·Leech's Irony Principle | 第22-23页 |
| ·Pretense Theory | 第23-25页 |
| ·Utsumi's Implicit Display Theory | 第25页 |
| ·Cognitive Approach to Irony | 第25-26页 |
| ·Previous Studies | 第26-28页 |
| ·Overseas Studies of Irony | 第26-28页 |
| ·Domestic Studies of Irony | 第28页 |
| ·Chapter Summary | 第28-29页 |
| Chapter Three Theoretical Foundation | 第29-37页 |
| ·Introduction to Relevance Theory | 第29-30页 |
| ·The Use-Mention Theory | 第30-32页 |
| ·Irony as Echoic Mention | 第32-34页 |
| ·Theoretical Framework Adopted in the Present Study | 第34-36页 |
| ·Chapter Summary | 第36-37页 |
| Chapter Four Methodology | 第37-42页 |
| ·Research Questions | 第37-38页 |
| ·Participants | 第38页 |
| ·Data Collection | 第38-40页 |
| ·Selection of the Advertisements | 第39页 |
| ·Design of the Questionnaire | 第39-40页 |
| ·Data Analysis | 第40-41页 |
| ·Chapter Summary | 第41-42页 |
| Chapter Five Results and Discussion | 第42-64页 |
| ·Comparative Study Between Advertisements with and Without Irony | 第42-52页 |
| ·Comparative Study on Emotional Appeal Between Advertisements with and Without Irony | 第42-46页 |
| ·Comparative Study on Clarity Between Advertisements with and Withont Irony | 第46-48页 |
| ·Comparative Study on Persuasion of Advertisements with and Without Irony | 第48-52页 |
| ·Comparative Study Between Different Educational Levels | 第52-62页 |
| ·Comparative Study on Emotional Appeal Between Different Educational Levels | 第52-57页 |
| ·Differences in Advertisements Without Irony | 第52-54页 |
| ·Differences in Advertisements with Irony | 第54-57页 |
| ·Comparative Study on Clarity Between Different Educational Levels | 第57-60页 |
| ·Differences in Advertisements Without Irony | 第57-58页 |
| ·Differences in Advertisements with Irony | 第58-60页 |
| ·Comparative Study on Persuasion Between Different Educational Levels | 第60-62页 |
| ·Differences in Advertisements Without Irony | 第60-61页 |
| ·Differences in Advertisements with Irony | 第61-62页 |
| ·Chapter Summary | 第62-64页 |
| Chapter Six Conclusion | 第64-67页 |
| ·Major Findings | 第64-65页 |
| ·Limitations of the Present Study | 第65-66页 |
| ·Suggestions for Further Studies | 第66-67页 |
| References | 第67-72页 |
| Appendix广告理解问卷调查 | 第72-77页 |
| Acknowledgements | 第77-78页 |
| 学位论文评阅及答辩情况表 | 第78页 |
