| Abstract | 第1-9页 |
| 摘要 | 第9-10页 |
| Introduction | 第10-16页 |
| Research background | 第12-13页 |
| Objectives and significance of the research | 第13-14页 |
| Organization of the thesis | 第14-16页 |
| Chapter 1 Literature Review | 第16-29页 |
| ·Studies on advertising | 第16-21页 |
| ·Definition of advertising | 第16-17页 |
| ·Classification | 第17页 |
| ·Functions of advertising | 第17-19页 |
| ·Previous studies on advertising | 第19-21页 |
| ·Previous studies on interpersonal meaning | 第21-25页 |
| ·Notions of interpersonal meaning | 第21-23页 |
| ·Approaches to the study of interpersonal meaning | 第23-25页 |
| ·Previous studies on interpersonal meaning in advertising discourse | 第25-28页 |
| ·Previous studies abroad | 第25-27页 |
| ·Previous studies at home | 第27-28页 |
| ·Summary | 第28-29页 |
| Chapter 2 Theoretical Framework | 第29-43页 |
| ·Interpersonal function in Halliday’s metafunction theory | 第29-32页 |
| ·Halliday’s metafuction theory | 第29-30页 |
| ·Interpersonal meaning | 第30-32页 |
| ·The realization of interpersonal meaning | 第32-40页 |
| ·Mood | 第32-36页 |
| ·Modality | 第36-40页 |
| ·Other ways to realize interpersonal meaning | 第40-43页 |
| ·Tense | 第40-41页 |
| ·Person | 第41页 |
| ·Evaluation | 第41-43页 |
| Chapter 3 Methodology | 第43-46页 |
| ·Research questions | 第43-44页 |
| ·Texts and texts collection | 第44页 |
| ·Analysis method | 第44-46页 |
| Chapter 4 Results and Discussions | 第46-91页 |
| ·Ways mood system delivers interpersonal meaning in Chinese and English auto ads | 第46-59页 |
| ·Comparative analysis of speech roles | 第46-48页 |
| ·Comparative analysis of mood structures | 第48-58页 |
| ·Differences and similarities of both mood systems | 第58-59页 |
| ·Ways modality system delivers interpersonal meaning in Chinese and English auto ads | 第59-69页 |
| ·Comparative analysis of modalization | 第61-66页 |
| ·Comparative analysis of modulation | 第66-69页 |
| ·Differences and similarities of both modality systems | 第69页 |
| ·Ways tense system delivers interpersonal meaning in Chinese and English auto ads | 第69-75页 |
| ·Tense in Chinese automobile advertisements | 第71-72页 |
| ·Tense in English automobile advertisements | 第72-74页 |
| ·Differences and similarities of both tense systems | 第74-75页 |
| ·Ways person system delivers interpersonal meaning in Chinese and English auto ads | 第75-84页 |
| ·Comparative analysis of first person | 第76-78页 |
| ·Comparative analysis of second person | 第78-81页 |
| ·Comparative analysis of third person | 第81-82页 |
| ·Comparative analysis of other address forms | 第82-83页 |
| ·Differences and similarities of both person systems | 第83-84页 |
| ·Ways evaluation system delivers interpersonal meaning in Chinese and English auto ads | 第84-91页 |
| ·Comparative analysis of adjectives | 第85-87页 |
| ·Comparative analysis of adverbs | 第87-88页 |
| ·Comparative analysis of nouns | 第88-90页 |
| ·Differences and similarities of both evaluation systems | 第90-91页 |
| Conclusion | 第91-94页 |
| Bibliography | 第94-99页 |
| Appendix Ⅰ | 第99-105页 |
| Appendix Ⅱ | 第105-113页 |
| Publications | 第113-114页 |
| Acknowledgements | 第114页 |
