| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-18页 |
| Chapter I Introduction | 第18-22页 |
| 1.1 Research Background | 第18-19页 |
| 1.2 Research Objectives | 第19页 |
| 1.3 Research Significance | 第19-20页 |
| 1.4 Research Methods | 第20页 |
| 1.5 Research Framework | 第20-22页 |
| Chapter II Literature Review | 第22-38页 |
| 2.1 Basic Concept of Employee Motivation | 第22-26页 |
| 2.1.1 Motivation | 第22-23页 |
| 2.1.2 Compensation | 第23-24页 |
| 2.1.3 Equity Incentive | 第24页 |
| 2.1.4 Performance Management | 第24-25页 |
| 2.1.5 Training and Development | 第25-26页 |
| 2.2 Type of Motivation | 第26-29页 |
| 2.2.1 Financial Motivation & Non-financial Motivation | 第26-28页 |
| 2.2.2 Short-term Motivation & Long-term Motivation | 第28-29页 |
| 2.3 Classical Theory Concerning Employee Motivation | 第29-34页 |
| 2.3.1 ERG Theory | 第29页 |
| 2.3.2 Equity Theory | 第29-31页 |
| 2.3.3 Expectancy Theory | 第31-32页 |
| 2.3.4 Goal-Setting Theory | 第32页 |
| 2.3.5 Reinforcement Theory | 第32-34页 |
| 2.4 Recent Study in Motivation System in Micro Business | 第34-38页 |
| 2.4.1 Problems of The Motivation System in Micro Business | 第35-36页 |
| 2.4.2 Reform of The Motivation System in Micro Business | 第36-38页 |
| Chapter III Case Introduction | 第38-47页 |
| 3.1 The History of B Company | 第38-40页 |
| 3.1.1 Brief Introduction of B Company | 第38页 |
| 3.1.2 The Developing Process of B Company | 第38-40页 |
| 3.2 The Current Situation of B Company | 第40-42页 |
| 3.2.1 B Company’s Strategic Transformation | 第40-41页 |
| 3.2.2 B Company’s Current Corporate Structure | 第41-42页 |
| 3.3 Current Motivation System of B Company | 第42-45页 |
| 3.3.1 Current Financial Motivation of B Company | 第43-44页 |
| 3.3.2 Current Non-financial Motivation of B Company | 第44-45页 |
| 3.4 Problems Concerning Motivation System in B Company | 第45-47页 |
| 3.4.1 Interview with The CEO and General Manager | 第45页 |
| 3.4.2 Summary of The Interview | 第45-47页 |
| Chapter IV Case Analysis | 第47-61页 |
| 4.1 Analytical Framework of B Company’s Current Motivation System | 第47页 |
| 4.2 Interview with Employees and Result Analysis | 第47-54页 |
| 4.2.1 Design of The Interview Questions | 第48-49页 |
| 4.2.2 Result and Analysis of The Interview | 第49-54页 |
| 4.3 Analysis of Financial Motivation in B Company | 第54-61页 |
| 4.3.1 Limited Motivation Types | 第54-55页 |
| 4.3.2 Unreasonable compensation structure | 第55-58页 |
| 4.3.3 Incomplete Performance Management System | 第58-59页 |
| 4.3.4 Limited long-term motivation | 第59-61页 |
| Chapter V Suggestions | 第61-72页 |
| 5.1 Framework of The Reform of The Motivation Plans for B Company | 第61页 |
| 5.2 The Purpose and Principle of The Reform | 第61-63页 |
| 5.2.1 The Purpose of The Reform | 第61-62页 |
| 5.2.2 The Principle of The Reform | 第62-63页 |
| 5.3 The Reform of The Financial Motivation Plan | 第63-69页 |
| 5.3.1 The Reform of The Compensation Package | 第63-65页 |
| 5.3.2 The Establishment of the Performance Management System | 第65-67页 |
| 5.3.3 The Establishment of Equity Motivation for Core Employees | 第67-69页 |
| 5.4 The Reform of The Non-financial Motivation Plan | 第69-72页 |
| 5.4.1 The Improvement of Training for Employees | 第69-70页 |
| 5.4.2 The Establishment of The Career Development Plan for Employees | 第70-72页 |
| Chapter VI Conclusions | 第72-75页 |
| 6.1 Research Summary and Conclusions | 第72-73页 |
| 6.2 Limitation and Future Study of The Research | 第73-75页 |
| REFERENCES | 第75-79页 |
| APPENDIX | 第79-82页 |
| POSTSCRIPT | 第82页 |
