| Chapter 1 Introduction | 第1-14页 |
| Chapter 2 A Brief Introduction to English Advertising | 第14-23页 |
| ·What Is Advertising | 第14-15页 |
| ·The Structure of a Press Advertisement | 第15-16页 |
| ·Communication and Functions of Advertising | 第16-18页 |
| ·Advertising Communication | 第16-17页 |
| ·Functions of Advertising | 第17-18页 |
| ·Advertising Language | 第18-19页 |
| ·Previous Studies on English Advertising | 第19-23页 |
| Chapter 3 Functional Stylistics and Language Functions in Advertising Communication | 第23-28页 |
| ·Functional Stylistics | 第23-25页 |
| ·General Introduction | 第23-25页 |
| ·Major Features of Functional Stylistics | 第25页 |
| ·Language Functions in Advertising Communication Process | 第25-28页 |
| Chapter 4 How English Advertising Achieves Its Communicative Functions | 第28-76页 |
| ·Vague Language in Press Advertising | 第28-40页 |
| ·What Is Vague or Fuzzy Language | 第28-29页 |
| ·Use of Vague Language in Advertising | 第29-40页 |
| ·Semantic Vagueness | 第29-34页 |
| ·Pragmatic Vagueness | 第34-40页 |
| ·Presupposition in Press Advertising | 第40-48页 |
| ·What Is Presupposition | 第41页 |
| ·Use of Presupposition in Press Advertising | 第41-48页 |
| ·Factive Presupposition | 第42-43页 |
| ·Psychological Presupposition | 第43-46页 |
| ·Cultural Presupposition | 第46-48页 |
| ·Deviant Language in Press Advertising | 第48-57页 |
| ·A Brief Introduction to Deviant Language | 第48-49页 |
| ·Deviant Language in Press Advertising | 第49-57页 |
| ·Spelling Deviation | 第49-51页 |
| ·Lexical Deviation | 第51-53页 |
| ·Semantic Deviation | 第53-55页 |
| ·Register Deviation | 第55-57页 |
| ·Rhetorical Devices in Press Advertising | 第57-76页 |
| ·Definition and Functions of Rhetoric | 第58页 |
| ·Use of Rhetorical Devices in Press Advertising | 第58-76页 |
| ·Rhetorical Devices on Lexical Level | 第59-66页 |
| ·Rhetorical Devices on Syntactical Level | 第66-72页 |
| ·Rhetorical Devices on Phonetic Level | 第72-76页 |
| Conclusion | 第76-78页 |
| Bibliography | 第78-82页 |
| Resume | 第82页 |
