| ABSTRACT | 第1-5页 |
| 摘要 | 第5-9页 |
| Chapter 1 Introduction | 第9-12页 |
| ·Objectives of the Study | 第9-10页 |
| ·Significance of the study | 第10-12页 |
| Chapter 2 Literature Review | 第12-26页 |
| ·Tourist Publicities | 第12-19页 |
| ·Definition of Tourist Publicity | 第12页 |
| ·Related Studies on Tourist Publicities | 第12-18页 |
| ·Summary of the Previous Studies | 第18-19页 |
| ·Genre and Genre Analysis | 第19-23页 |
| ·Definition of Genre | 第19-21页 |
| ·Overview of Genre Analysis | 第21-23页 |
| ·Appraisal System | 第23-26页 |
| ·Overview of Appraisal System | 第23-24页 |
| ·Attitude | 第24页 |
| ·Application of Appraisal System | 第24-26页 |
| Chapter 3 Analytic Framework and Method | 第26-30页 |
| ·Analytic Framework for Genre Study of Tourist Publicity Discourse | 第26页 |
| ·Criteria for Identification of Moves | 第26-27页 |
| ·Procedure of the Study | 第27-29页 |
| ·Data and Method | 第29-30页 |
| Chapter 4 Data Analysis | 第30-65页 |
| ·Situational Analysis of Tourist Publicities | 第30-33页 |
| ·Communicative Purposes and Functions of Tourist Publicities | 第30-31页 |
| ·Characteristics of Tourist Publicities | 第31-32页 |
| ·Motivation and Needs of Tourists | 第32-33页 |
| ·Contrastive Analysis in Term of Generic Structure | 第33-58页 |
| ·Identification of Moves and Steps | 第33-35页 |
| ·Communicative Strategies in Each Move and Step | 第35-51页 |
| ·Distribution Features of Moves and Steps | 第51-54页 |
| ·Analysis with Samples | 第54-57页 |
| ·Summary | 第57-58页 |
| ·Contrastive Analysis in Term of Evaluative Resources | 第58-65页 |
| ·Distribution Features of Attitude Resources | 第59-61页 |
| ·Contrastive Analysis of Appreciation | 第61-64页 |
| ·Summary | 第64-65页 |
| Chapter 5 Findings and Implications | 第65-73页 |
| ·Findings | 第65-67页 |
| ·Implications to C-E Translation of Tourist Publicities | 第67-71页 |
| ·Translator's role in C-E Translation of Tourist Publicities | 第67-69页 |
| ·Proposed C-E Translation Strategies for a Better Achievement of Communicative Functions | 第69-71页 |
| ·Implications to Tourist Publicity Writing | 第71-73页 |
| Chapter 6 Conclusion | 第73-75页 |
| Bibliography | 第75-78页 |
| Appendix | 第78-90页 |
| Acknowledgments | 第90-91页 |
| 攻读硕士学位期间论文发表情况 | 第91-92页 |
