| Acknowledgements | 第1-5页 |
| Abstract (English Version) | 第5-7页 |
| Abstract (Chinese Version) | 第7-8页 |
| Contents | 第8-10页 |
| List of Tables | 第10-11页 |
| Chapter One Introduction | 第11-15页 |
| ·Motivation and Purpose of the Study | 第11-12页 |
| ·Significance of the Study | 第12-13页 |
| ·Structure of the Thesis | 第13-15页 |
| Chapter Two Literature Review | 第15-26页 |
| ·Advertising and Its Language | 第15-20页 |
| ·Definition of Advertising and Cosmetic Advertising | 第15-17页 |
| ·Classification of Advertising | 第17-18页 |
| ·Objective and Function of Advertising | 第18-19页 |
| ·Advertising Language | 第19-20页 |
| ·Studies on Critical Discourse Analysis | 第20-24页 |
| ·The Birth and Evolution of CDA | 第20-23页 |
| ·Key Concepts in Critical Discourse Analysis | 第23-24页 |
| ·Summary | 第24-26页 |
| Chapter Three Research Methodology | 第26-30页 |
| ·Research Questions | 第26页 |
| ·Research Samples | 第26-27页 |
| ·Data Collection | 第27-30页 |
| Chapter Four Results and Discussion | 第30-57页 |
| ·Analysis of Linguistic Features of Cosmetic Advertising English | 第30-50页 |
| ·Lexical Features of Cosmetic Advertising English | 第30-42页 |
| ·Syntactical Features of Cosmetic Advertising English | 第42-48页 |
| ·Rhetorical Devices of Cosmetic Advertising English | 第48-50页 |
| ·Ideological Reasons for Consumer's Being Misled | 第50-57页 |
| ·Definition and Characteristics of Ideology | 第50-51页 |
| ·Role of Ideology in Influencing the Consumers | 第51-57页 |
| Chapter Five Conclusion | 第57-60页 |
| ·Major Findings of the Thesis | 第57-58页 |
| ·Limitations of the Study and Suggestions for Further Research | 第58-60页 |
| Works Cited | 第60-66页 |
| (Appendices) | 第66-80页 |
| Appendix A | 第66-78页 |
| Appendix B | 第78-80页 |
| Publications | 第80-81页 |
