| 内容提要 | 第1-6页 |
| Synopsis | 第6-10页 |
| Chapter 1 Introduction | 第10-12页 |
| Chapter 2 Literature Review | 第12-36页 |
| ·Overview of Brand Name | 第12-26页 |
| ·Definition of Brand Name | 第13-16页 |
| ·Features of Brand Name | 第16-24页 |
| ·Functions of Band Name | 第24-26页 |
| ·Overview of Brand Name Translation | 第26-36页 |
| ·Importance of Brand Name Translation | 第26-27页 |
| ·Previous Studies on Brand Name Translation | 第27-36页 |
| Chapter 3 Theoretical Framework of the Study | 第36-47页 |
| ·Adaptation Theory | 第36-41页 |
| ·Choice-Making | 第37-38页 |
| ·Properties of Language: Variability, Negotiability and Adaptability | 第38-40页 |
| ·Four Angles for Study: Context, Structure, Dynamics, and Salience | 第40-41页 |
| ·Application of Adaptation Theory in Translation | 第41-47页 |
| ·Translation as a Choice-Making Process | 第42-43页 |
| ·Translation as a Dynamic Process of Choice-Making | 第43-44页 |
| ·Contextual Adaptability | 第44-45页 |
| ·Salience and the Role of Translator | 第45-47页 |
| Chapter 4 Methodology | 第47-51页 |
| ·Research Questions | 第47-48页 |
| ·Research Procedure | 第48-51页 |
| Chapter 5 Analysis of the Adaptation Strategies in Translating English Brand Names into Chinese | 第51-84页 |
| ·Adaptation to the Chinese Linguistic Features | 第51-57页 |
| ·Adaptation to Sound Orientation | 第51-53页 |
| ·Adaptation to Meaning Orientation | 第53-55页 |
| ·Adaptation to Rhetoric Orientation | 第55-57页 |
| ·Adaptation to the Characteristics of Products | 第57-60页 |
| ·Adaptation to the Property of the Products | 第57-58页 |
| ·Adaptation to the Nature of the Products | 第58-60页 |
| ·Adaptation to the Target Consumers | 第60-70页 |
| ·Adaptation to the Metal World of the Target Consumers | 第60-64页 |
| ·Adaptation to the Age of the Target Consumers | 第64-65页 |
| ·Adaptation to the Sex of the Target Consumers | 第65-70页 |
| ·Adaptation to the Society of the Target Market | 第70-80页 |
| ·Adaptation to the Social Setting or Institutions | 第70-72页 |
| ·Adaptation to the Culture | 第72-80页 |
| ·Findings and Discussions | 第80-84页 |
| Chapter 6 Conclusion | 第84-87页 |
| ·Conclusion | 第84-85页 |
| ·Limitations | 第85-87页 |
| References | 第87-93页 |
| Appendix I | 第93-98页 |
| Appendix II | 第98-104页 |
| Abstract (Chinese) | 第104-109页 |
| Abstract (English) | 第109-116页 |
| Acknowledgment | 第116页 |
