| 中文摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Chapter One Introduction | 第10-18页 |
| ·Research Background of Corporate image and Business Discourse | 第10-13页 |
| ·Significanoe of This Study | 第13-15页 |
| ·Outline of the Thesis---Detailed Design | 第15-18页 |
| Chapter Two Literature Review | 第18-32页 |
| ·Operational Model for Corporate Image | 第18-23页 |
| ·Definition and Significance of Corporate Image | 第18-19页 |
| ·Measuring and Management of Corporate Image | 第19-23页 |
| ·Google's Free Corporate Image | 第23-24页 |
| ·Business Discourse and Functional Discourse Analysis | 第24-28页 |
| ·Letter to Shareholders in Annual report | 第28-32页 |
| Chapter Three Functional Discourse Analysis and Case Study | 第32-42页 |
| ·Development of Functional Grammar | 第32-34页 |
| ·Three Meta-Functions | 第34-37页 |
| ·Textual Function | 第34-35页 |
| ·Interpersonal Function | 第35-36页 |
| ·Ideational Function | 第36-37页 |
| ·Functional Discourse Analysis | 第37-39页 |
| ·Case Study on the Letter to Shareholders of Google | 第39-42页 |
| Chapter Four Context of the Letter | 第42-49页 |
| ·Context of Culture | 第42-45页 |
| ·The American Capital Market | 第42-43页 |
| ·Google Situation in 2011 | 第43-45页 |
| ·Context of Situation | 第45-49页 |
| ·Field of the letter | 第46-47页 |
| ·Tenor of the letter | 第47页 |
| ·Mode of the letter | 第47-49页 |
| Chapter Five Corporate Image in Metafunctional Perspectives | 第49-81页 |
| ·Corporate Image in Textual Functional Perspective | 第49-60页 |
| ·Concepts in Textual Function | 第49-51页 |
| ·Themes in the Letter | 第51-52页 |
| ·Discussion on the Corporate Image | 第52-60页 |
| ·Corporate Image in Interpersonal Functional Perspective | 第60-70页 |
| ·Mood System in Interpersonal Function | 第60-64页 |
| ·Corporate Image in the Mood System | 第64-70页 |
| ·Corporate Image in Ideational Functional Perspective | 第70-81页 |
| ·Two Grammatical Systems Fundamental to Ideational Function | 第71-74页 |
| ·Corporate Image in Transitivity System and Voice System | 第74-81页 |
| Chapter Six Conclusion | 第81-86页 |
| ·Main Findings of the Study | 第81-84页 |
| ·Implications and Limitations for Further Research | 第84-86页 |
| Bibliography | 第86-92页 |
| Appendix Ⅰ:Sample Letter | 第92-95页 |
| Acknowledgements | 第95-96页 |
| 在读期间科研成果目录 | 第96页 |
