| 摘要 | 第1-7页 |
| Abstract | 第7-13页 |
| Introduction | 第13-16页 |
| CHAPTER ONE LITERATURE REVIEW | 第16-22页 |
| ·Previous studies on the Dynamic Analysis of Context | 第16-17页 |
| ·Previous Researches on Intertextuality | 第17-19页 |
| ·Previous Researches on Intertextuality in Advertisement abroad | 第19-20页 |
| ·Intertextuality Study on Advertising at Home | 第20-22页 |
| CHAPTER TWO ANALYSIS ON DYNAMIC GENERATION OF CONTEXTAND ITS RELATIONS WITH INTERTEXTUALITY | 第22-33页 |
| ·Analysis of Dynamic Generation of Context | 第22-23页 |
| ·The Relationship between Intertextuality and Context | 第23-26页 |
| ·Intertextuality in Advertisement | 第26-33页 |
| ·Generic Intertextuality | 第28-29页 |
| ·Cultural Intertextuality | 第29-33页 |
| CHAPTER THREE ANALYSIS ON THE DYNAMICS OF CONTEXT INGENERIC INTERTEXTUALITY IN ADVERTISEMENTS | 第33-66页 |
| ·Generic Intertextuality in Advertisements | 第33-34页 |
| ·Generic Intertextuality from the Perspective of the Relevance Theory | 第34-66页 |
| ·Metaphor in Advertisements | 第35-40页 |
| ·Metaphor and the Relevance Theory | 第36-37页 |
| ·From the Relevance Theory to See the Dynamics of Metaphor in Advertisements | 第37-40页 |
| ·Pun and Its Context | 第40-47页 |
| ·Pun in Advertisement from the Perspective of the Relevance Theory | 第41-43页 |
| ·Three Expressions of the Contextual Dynamics in Advertisements | 第43-47页 |
| ·The Dualism of the Quotation Context in Advertisements | 第47-52页 |
| ·Direct Quotation and Indirect Quotation in Advertisements | 第48-49页 |
| ·The Dynamics of Context in Quotations on the Perspective of the Relevance Theory | 第49-52页 |
| ·Parody in Advertisements and the Dynamics of Its Intertextual Context | 第52-59页 |
| ·The Types of Parody in Advertisements | 第53-55页 |
| ·The Dynamics of Context in Parody in Advertisements on the Perspective of the Relevance Theory | 第55-59页 |
| ·Irony on the Perspective of the Relevance Theory | 第59-63页 |
| ·Analysis on the Dynamics of Cognitive Context in Irony in Advertisements | 第60-63页 |
| ·The Dynamic Analysis on the Context of Generic Structural Intertextuality in Advertisements from the view of the Relevance Theory | 第63-66页 |
| CHAPTER FOUR THE DYNAMICS OF CONTEXT IN ADVERTISEMENTS'CULTURAL INTERTEXTUALITY | 第66-84页 |
| ·Cognitive Context Used in Advertisements' Cultural Intertextuality | 第67-69页 |
| ·The Dynamic Construct of Cognitive Context | 第67-68页 |
| ·The Understanding of the Cultural Intertextuality and the Cognitive Context | 第68-69页 |
| ·The Unique Combination of the Cognitive Context and CulturalIntertextuality in Advertisements | 第69-70页 |
| ·Cultural Intertextuality in Advertisements and Analysis on Its Dynamics ofContext with the Relevance Theory | 第70-81页 |
| ·Traditional Culture | 第71-73页 |
| ·Analysis on the Dynamic Context of Intertextuality between Traditional Culture and Advertisements | 第72-73页 |
| ·The Property of the Pop Culture | 第73-77页 |
| ·Analysis on the Dynamic Context of Intertextuality between Pop Culture and Advertisements | 第74-77页 |
| ·Regional Culture | 第77-80页 |
| ·Analysis on the Dynamic Context of Intertextuality between Regional Culture and Advertising Text | 第78-80页 |
| ·Conclusion | 第80-81页 |
| ·The Inspiration in Advertisement Writing from the Viewpoint of the CulturalIntertextuality in Advertisements | 第81-84页 |
| CHAPTER FIVE INTERTEXTUALITY IN ADVERTISEMENTS UNDER THECROSS-CULTURAL CONTEXT AND THE CONSTRUCT OF ITS CONTEXT | 第84-93页 |
| ·The Cross-cultural Advertisement | 第85页 |
| ·The Relevance of Intertextuality in Advertisements in Cross-cultural Context | 第85-87页 |
| ·Analysis on the Understanding of Intertextuality in Advertisements inCross-cultural Context and the Construct of the Context | 第87-93页 |
| CHAPTER SIX THE ESTIMATE OF THE AUDIENCE'S COGNITIVECONTEXT INFLUENCING THE UNDERSTANDING OF THEINTERTEXTUALITY IN ADVERTISEMENTS | 第93-97页 |
| ·The Audience's Subjective Factor | 第95页 |
| ·The Cultural Context Factor | 第95-97页 |
| CONCLUSION | 第97-99页 |
| BIBLIOGRAPHY | 第99-103页 |
| ACKNOWLEDGMENTS | 第103-104页 |
| Appendix （攻读学位期间主要研究成果目录） | 第104-105页 |
| 中文详细摘要 | 第105-111页 |
| 英文详细摘要 | 第111-120页 |
