| 摘要 | 第1-4页 |
| Abstract | 第4-6页 |
| List of Figures and Tables | 第6-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Rational of the study | 第9页 |
| ·Significance of the study | 第9-10页 |
| ·Purpose of the study | 第10页 |
| ·Organization of the study | 第10-13页 |
| Chapter Two Literature review | 第13-25页 |
| ·Definition of campus poster | 第13-15页 |
| ·Definition of genre | 第15-17页 |
| ·Definition of related terms | 第17-19页 |
| ·Text and genre | 第17页 |
| ·Discourse and genre | 第17-18页 |
| ·Register and genre | 第18-19页 |
| ·Style and genre | 第19页 |
| ·Development of genre analysis | 第19-20页 |
| ·Traditions of Genre Analysis | 第20-25页 |
| ·English for Specific Purpose School (ESP) | 第20-21页 |
| ·Systemic Functional Linguistics School (SFL) | 第21-22页 |
| ·New Rhetoric Studies | 第22-25页 |
| Chapter Three Theoretical framework | 第25-31页 |
| ·Hasan’s Contextual Configuration model | 第25-26页 |
| ·Swales’ Creating a Research Space model | 第26-28页 |
| ·Hasan’s Generic Structure Potential model | 第28-31页 |
| Chapter Four Data analysis of recruitment campus poster | 第31-58页 |
| ·Research method of recruitment campus poster | 第31-32页 |
| ·Determine the object of the research | 第31-32页 |
| ·Select corpus of the research | 第32页 |
| ·Establish the schemata of the research | 第32页 |
| ·Communicative purposes of recruitment campus poster | 第32-34页 |
| ·Analysis of recruitment campus poster | 第34-58页 |
| ·CC of recruitment campus poster | 第34-35页 |
| ·Move structure of recruitment campus poster | 第35-46页 |
| ·Analysis of Generic Structure Potential of recruitment campus poster | 第46-58页 |
| Chapter Five Conclusion | 第58-62页 |
| ·Major findings of the study | 第58-59页 |
| ·Implications of the study | 第59-60页 |
| ·Limitations of the study | 第60页 |
| ·Suggestions for further studies | 第60-62页 |
| References | 第62-68页 |
| Acknowledgements | 第68-70页 |
| 攻读硕士学位期间的研究成果 | 第70页 |
