| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Research background | 第9-10页 |
| ·Purpose of the study | 第10页 |
| ·Significance of the study | 第10-11页 |
| ·Data collection and research method | 第11页 |
| ·Organization of the thesis | 第11-13页 |
| Chapter Two Literature Review | 第13-21页 |
| ·Multimodality, multimodal discourse analysis and computer-mediated discourse | 第13-16页 |
| ·Brief introduction to multimodality | 第13-14页 |
| ·Brief introduction to multimodal discourse analysis | 第14-16页 |
| ·Brief introduction to computer-mediated discourse | 第16页 |
| ·Characteristics and functions of tourist attractions’ official webpages | 第16-18页 |
| ·Studies on meaning-construction of multimodal discourse abroad and at home | 第18页 |
| ·Studies on multimodal computer-mediated discourse abroad and at home | 第18-19页 |
| ·Studies on tourist webpages at home | 第19-21页 |
| Chapter Three Theoretical Foundation | 第21-31页 |
| ·Multimodal content analysis | 第21-25页 |
| ·Visual grammar | 第25-29页 |
| ·Representational meaning | 第27页 |
| ·Interactive meaning | 第27-28页 |
| ·Compositional meaning | 第28-29页 |
| ·Summary | 第29-31页 |
| Chapter Four Case Studies: Multimodal Discourse Analysis on the Meaning-construction in OWWTA | 第31-58页 |
| ·Multimodal content analysis in OWWTA | 第31-35页 |
| ·Choices of types of visual | 第31-32页 |
| ·Proportion of visual to text blocks | 第32-33页 |
| ·Location of visual on screen | 第33-34页 |
| ·Types of animation | 第34页 |
| ·Types of interactivity | 第34-35页 |
| ·Analysis of representational meaning in OWWTA | 第35-39页 |
| ·Representational meaning of narrative image in OWWTA | 第37-38页 |
| ·Representational meaning of conceptual image in OWWTA | 第38-39页 |
| ·Analysis of interactive meaning in OWWTA | 第39-48页 |
| ·Interactive meaning of contact in OWWTA | 第40-41页 |
| ·Interactive meaning of social distance in OWWTA | 第41-43页 |
| ·Interactive meaning of attitude in OWWTA | 第43-45页 |
| ·Interactive meaning of modality in OWWTA | 第45-48页 |
| ·Analysis of compositional meaning in OWWTA | 第48-55页 |
| ·Compositional meaning of information value in OWWTA | 第49-51页 |
| ·Compositional meaning of salience in OWWTA | 第51-53页 |
| ·Compositional meaning of framing in OWWTA | 第53-55页 |
| ·Summary | 第55-58页 |
| Chapter Five Conclusion | 第58-62页 |
| ·Major findings of the present thesis | 第58-60页 |
| ·Limitations and suggestions of the present study | 第60-62页 |
| References | 第62-66页 |
| Acknowledgements | 第66-68页 |
| 攻读硕士学位期间的研究成果 | 第68页 |
