| Abstract | 第1-9页 |
| 摘要 | 第9-10页 |
| List of Tables | 第10-11页 |
| List of Abbreviations | 第11-12页 |
| Chapter One Introduction | 第12-15页 |
| ·Research Background | 第12-13页 |
| ·Purpose and Significanoe of the Present Research | 第13-14页 |
| ·Organization of the Thesis | 第14-15页 |
| Chapter Two Literature Review | 第15-33页 |
| ·Introduction to Speech Act Theory | 第15-27页 |
| ·Austin's Initiation of Speech Act Theory | 第16-19页 |
| ·Performatives and Constatives | 第16-17页 |
| ·Theory of Illocutionary Act | 第17-19页 |
| ·Classification of Illocutionary Act | 第19-26页 |
| ·Austin's Original Classincation | 第19-22页 |
| ·Searle's Revised Classification | 第22-25页 |
| ·Theoretical Framework of the Present Study | 第25-26页 |
| ·Indirect Speech Act | 第26-27页 |
| ·Public Service Advertisement | 第27-30页 |
| ·Definition of PSA | 第27-28页 |
| ·Classification of PSA | 第28-29页 |
| ·Characteristics of PSA | 第29-30页 |
| ·Previous Studies of PSA | 第30-33页 |
| Chapter Three Methodology | 第33-37页 |
| ·Research Questions | 第33-34页 |
| ·The Corpora | 第34-35页 |
| ·Data Collection and Data Analysis | 第35-37页 |
| Chapter Four Results and Discussion | 第37-61页 |
| ·Frequency and Distribution of Speech Acts in Chinese and English PSAs | 第37-45页 |
| ·An Overview of the Two Corpora | 第37-41页 |
| ·A Detailed Study of Each Individual Sample | 第41-45页 |
| ·Comparison of English and Chinese PSA within Each Category | 第45-59页 |
| ·Comparison of Assertives in English and Chinese PSAs | 第45-54页 |
| ·Comparison of Directives in English and Chinese PSAs | 第54-59页 |
| ·Possible Factors Resulting in the Major Differences | 第59-61页 |
| Chapter Five Conclusion | 第61-65页 |
| ·Major Findings | 第61-63页 |
| ·Implications for PSA Creation | 第63-64页 |
| ·Limitations of the Present Study and Suggestions for Further Research | 第64-65页 |
| References | 第65-68页 |
| Acknowledgements | 第68-69页 |
| 学位论文评阅及答辩情况表 | 第69页 |
