| Abstract | 第9-10页 |
| 摘要 | 第11-12页 |
| List of Abbreviations | 第12-13页 |
| List of Chart | 第13-14页 |
| List of Table | 第14-15页 |
| Chapter One Introduction | 第15-20页 |
| 1.1 Motivation of the Study | 第15-16页 |
| 1.2 Significance of the Study | 第16-17页 |
| 1.3 Research Questions | 第17页 |
| 1.4 Data Collection and Research Method | 第17-18页 |
| 1.5 General Structure | 第18-20页 |
| Chapter Two Literature Review | 第20-27页 |
| 2.1 Definition of Advertising | 第20-21页 |
| 2.2 Previous Study of Advertising Language | 第21-24页 |
| 2.2.1 Linguistic Approaches to Advertising Language | 第21-23页 |
| 2.2.2 Psychological Approaches to Advertising Language | 第23-24页 |
| 2.3 Previous Study of Children's Product Advertisements | 第24-25页 |
| 2.4 Inspirations from Previous Study | 第25-27页 |
| Chapter Three Theoretical Basis | 第27-33页 |
| 3.1 Definition of Pragmatic Presupposition | 第27-28页 |
| 3.2 Features of Pragmatic Presupposition | 第28-30页 |
| 3.3 Classification of Pragmatic Presupposition | 第30-33页 |
| Chapter Four Pragmatic Presupposition in Chinese Children's Product Advertisements | 第33-60页 |
| 4.1 Data Statistics | 第33-35页 |
| 4.2 Realization of Persuasion of Pragmatic Presupposition in Chinese Children's Product Advertisements | 第35-51页 |
| 4.2.1 Presupposition Triggers | 第36-38页 |
| 4.2.2 Persuasion via Existential Presupposition | 第38-40页 |
| 4.2.3 Persuasion via Fact Presupposition | 第40-45页 |
| 4.2.4 Persuasion via Belief Presupposition | 第45-47页 |
| 4.2.5 Persuasion via State Presupposition | 第47-49页 |
| 4.2.6 Persuasion via Behavior Presupposition | 第49-51页 |
| 4.3 Functions of Pragmatic Presupposition in Chinese Children's Product Advertisements | 第51-60页 |
| 4.3.1 Function on Advertising Language | 第52-53页 |
| 4.3.2 Function on Advertising Information | 第53-55页 |
| 4.3.3 Function on Consumers' Psychology | 第55-57页 |
| 4.3.4 Function on Advertisers | 第57-60页 |
| Chapter Five Conclusion | 第60-63页 |
| 5.1 Major Findings | 第60-61页 |
| 5.2 Limitations and Suggestions | 第61-63页 |
| References | 第63-67页 |
| Appendix | 第67-73页 |
| Acknowledgments | 第73-74页 |
| 附件 | 第74页 |
