| 内容摘要 | 第2-3页 |
| ABSTRACT | 第3-4页 |
| I. Introduction | 第8-13页 |
| 1. A Brief Introduction of English Advertising | 第8-11页 |
| 2. Data Collection and Research Method of the Thesis | 第11-12页 |
| 3. Organization of the Thesis | 第12-13页 |
| II. Theoretical Framework | 第13-19页 |
| 1. Literature Review | 第13-16页 |
| 2. Halliday’s Interpersonal Meta-functions of Language | 第16-18页 |
| 3. Critical Views and Extension of the Functional Model | 第18-19页 |
| III. Mood and Interpersonal Meaning in Advertising | 第19-37页 |
| 1.Theoretical Background | 第20-22页 |
| 2.Mood Analysis of English Commercial Advertising | 第22-36页 |
| 3.Summary | 第36-37页 |
| IV. Modality and Interpersonal Meaning in Advertising | 第37-47页 |
| 1.Theoretical Background | 第37-39页 |
| 2.Modality Analysis of English Commercial Advertising | 第39-46页 |
| 3.Summary | 第46-47页 |
| V.The Personal Pronoun System and Interpersonal Meaning in Advertising | 第47-60页 |
| 1.The Referential Meanings of Personal Pronouns in English Commercial Advertising | 第48-51页 |
| 2.The Interpersonal Meaning of English Advertising Realized through the Personal Pronoun System | 第51-53页 |
| 3.The Combination of Two Pronouns | 第53-57页 |
| 4.The Change of Pronouns’Referential Meanings | 第57-59页 |
| 5.The Switch of Pronouns and Proper Nouns | 第59-60页 |
| 6.Summary | 第60页 |
| VI. Tenses and Interpersonal Meaning in English Advertising | 第60-63页 |
| VII. Conclusion | 第63-66页 |
| 1.Summary and Implications of This Research | 第63-65页 |
| 2.Limitations of the Paper and Suggestions for Future Studies | 第65-66页 |
| REFERENCES | 第66-68页 |
| Appendix: The Collection of English Commercial Advertisements | 第68-82页 |
