| 中文摘要 | 第3-5页 |
| Abstract | 第5-8页 |
| Chapter One Introduction | 第11-14页 |
| 1.1 Research Background | 第11页 |
| 1.2 The Purpose and Significance of the Study | 第11-12页 |
| 1.3 The Structure of the Thesis | 第12-14页 |
| Chapter Two Literature Review | 第14-23页 |
| 2.1 Introduction of Presupposition | 第14-15页 |
| 2.2 Pragmatic Presupposition | 第15-18页 |
| 2.2.1 Definition of Pragmatic Presupposition | 第15-16页 |
| 2.2.2 Classifications of Pragmatic Presupposition | 第16页 |
| 2.2.3 Characteristics of Pragmatic Presupposition | 第16-18页 |
| 2.3 Introduction of Advertising | 第18-22页 |
| 2.3.1 Definition of Advertising and the Advertising Language | 第19-20页 |
| 2.3.2 Previous Studies on Advertising Language | 第20页 |
| 2.3.3. Functions of Advertising Language | 第20-22页 |
| 2.4 Studies on Pragmatic Presupposition in Advertising Language | 第22-23页 |
| Chapter Three Research Design | 第23-25页 |
| 3.1 Research Questions | 第23页 |
| 3.2 Data Collection | 第23-24页 |
| 3.3 Data Analysis | 第24-25页 |
| Chapter Four Results and Discussion | 第25-50页 |
| 4.1 Linguistic Features of English Commercial Advertising Language | 第25-31页 |
| 4.2 The Types of Pragmatic Presupposition in Commercial EnglishAdvertising Language | 第31-36页 |
| 4.2.1 Existential Presupposition in Advertising Language | 第32-33页 |
| 4.2.2 Factive Presupposition in Advertising Language | 第33-34页 |
| 4.2.3 State Presupposition in Advertising Language | 第34页 |
| 4.2.4 Belief Presupposition in Advertising Language | 第34-35页 |
| 4.2.5 Behavior Presupposition in Advertising Language | 第35-36页 |
| 4.3 A quantitative Analysis of Distribution and Frequency ofPragmatic Presupposition in English Commercial Advertising | 第36-40页 |
| 4.4 Functions of Pragmatic Presupposition in Advertising Language | 第40-50页 |
| 4.4.1 Linguistic Function | 第40-43页 |
| 4.4.2 Pragmatic Function | 第43-50页 |
| Chapter Five Conclusion | 第50-53页 |
| 5.1 Main Findings | 第50-51页 |
| 5.2 Implications | 第51页 |
| 5.3 Limitations of the Study | 第51-52页 |
| 5.4 Suggestions for Further Study | 第52-53页 |
| Bibliography | 第53-56页 |
| Acknowledgements | 第56页 |
