| 摘要 | 第1-5页 |
| Abstract | 第5-8页 |
| Introduction | 第8-11页 |
| Chapter one Advertising and Its Translatability | 第11-22页 |
| ·Definition and Functions of Advertising | 第11-14页 |
| ·Constraints of Advertising Translation | 第14-18页 |
| ·Translatability of Advertisements | 第18-22页 |
| Chapter Two Application of Equivalence Approach in Advertising Translation | 第22-47页 |
| ·Brief Background to Equivalence Approach | 第22-25页 |
| ·Application of Equivalence in Advertising Translation | 第25-47页 |
| ·Within Constraints of Advertising Law | 第26-28页 |
| ·Within Constraints of Marketing Strategies | 第28-35页 |
| ·Within Constraints of Advertising Language | 第35-42页 |
| ·Within Constraints of Cultural Elements | 第42-47页 |
| Chapter Three Equivalence at More Levels in Advertising Translation | 第47-54页 |
| ·Equivalence at Stylistic Level | 第48-51页 |
| ·Equivalence at Semantic Level | 第51-54页 |
| Conclusion | 第54-56页 |
| Bibliography | 第56-59页 |
| Acknowledgements | 第59-60页 |
