| Acknowledgements | 第4-8页 |
| Abstract | 第8-9页 |
| 摘要 | 第10-12页 |
| Chapter One Introduction | 第12-18页 |
| 1.1 Research Background | 第12-15页 |
| 1.2 Significance of the Study | 第15页 |
| 1.3 Data Collection and Analysis | 第15-17页 |
| 1.4 Organization of the Thesis | 第17-18页 |
| Chapter Two Literature Review | 第18-28页 |
| 2.1 Previous Studies on Evaluation in Text | 第18-22页 |
| 2.1.1 Foreign Studies on Evaluation in Text | 第18-19页 |
| 2.1.2 Domestic Studies on Evaluation in Text | 第19-20页 |
| 2.1.3 Different Approaches to Evaluation in Text | 第20-22页 |
| 2.2 Previous Studies on Public Speech | 第22-24页 |
| 2.2.1 Definition and Categorization of Public Speech | 第22-23页 |
| 2.2.2 Previous Studies on Public Speech Abroad | 第23-24页 |
| 2.2.3 Previous Studies on Public Speech at Home | 第24页 |
| 2.3 Previous Studies on Persuasion in Public Speeches | 第24-27页 |
| 2.3.1 Previous Studies on Persuasion Abroad | 第25页 |
| 2.3.2 Previous Studies on Persuasion at home | 第25-26页 |
| 2.3.3 Different Approaches to Persuasion | 第26-27页 |
| 2.4 Summary | 第27-28页 |
| Chapter Three Theoretical Framework | 第28-42页 |
| 3.1 Appraisal Theory | 第28-32页 |
| 3.1.1 An Overview of Appraisal Theory | 第28-30页 |
| 3.1.2 Attitude System | 第30-32页 |
| 3.2 New Rhetoric | 第32-38页 |
| 3.2.1 Theoretical Background | 第32-34页 |
| 3.2.2 Perelman's Theory of New Rhetoric | 第34-36页 |
| 3.2.3 Burke's Theory of New Rhetoric | 第36-38页 |
| 3.3 A New Rhetorical Approach to Attitude Resources in Public Speeches | 第38-40页 |
| 3.3.1 Attitude, Argumentation and Persuasive Appeals | 第39-40页 |
| 3.3.2 Attitude, Identification and Persuasive Appeals | 第40页 |
| 3.4 Summary | 第40-42页 |
| Chapter Four Attitude Resources and Rhetorical Techniques in Chinese and American University Students' Public Speeches | 第42-66页 |
| 4.1 Attitude Resources in Chinese and American University Students' Public Speeches | 第43-55页 |
| 4.1.1 Affect | 第48-51页 |
| 4.1.2 Judgment | 第51-53页 |
| 4.1.3 Appreciation | 第53-55页 |
| 4.2 Attitude Resources, Argumentation and Persuasive Appeals | 第55-60页 |
| 4.2.1 Affect Resources | 第58-59页 |
| 4.2.2 Judgment Resources | 第59页 |
| 4.2.3 Appreciation Resources | 第59-60页 |
| 4.3 Attitude Resources, Identification and Persuasive Appeals | 第60-65页 |
| 4.3.1 Affect, Identification and Persuasive Appeals | 第63页 |
| 4.3.2 Judgment, Identification and Persuasive Appeals | 第63-64页 |
| 4.3.3 Appreciation, Identification and Persuasive Appeals | 第64-65页 |
| 4.4 Summary | 第65-66页 |
| Chapter Five Conclusion | 第66-71页 |
| 5.1 Major Findings of the Research | 第66-67页 |
| 5.2 Implications of the Research | 第67-69页 |
| 5.3 Limitations and Prospects for Future Study | 第69-71页 |
| References | 第71-74页 |
