| Acknowledgements | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-12页 |
| Chapter One Introduction | 第12-16页 |
| ·Objective of the Present Study | 第12页 |
| ·Research Questions | 第12-13页 |
| ·Significance of the Study | 第13页 |
| ·Organization of the Thesis | 第13-16页 |
| Chapter Two Literature Review | 第16-26页 |
| ·Previous Studies on Advertising Language at Home and Abroad | 第16-22页 |
| ·Semiotic Approach | 第16-17页 |
| ·Cooperative Principle Approach | 第17-19页 |
| ·Discourse Approach | 第19-20页 |
| ·Relevance Theory Approach | 第20-22页 |
| ·Definition of Interaction | 第22-23页 |
| ·Previous Studies on Interaction Theory | 第23-24页 |
| ·Limitations of the Previous Studies | 第24-26页 |
| Chapter Three Theoretical Framework and Related Studies | 第26-37页 |
| ·Verschueren’s Adaptation Theory | 第26-35页 |
| ·Three Notions | 第26-28页 |
| ·Ingredients of the Communicative Context | 第28-33页 |
| ·Physical World | 第29页 |
| ·Mental World | 第29-30页 |
| ·The Social World | 第30-32页 |
| ·Linguistic Channel (or Interaction Channel) | 第32-33页 |
| ·Four Angles of Investigation of Language Use | 第33-35页 |
| ·Suggest Theory | 第35-37页 |
| Chapter Four Implicitness of Advertising Language –Tactics for Achieving Interaction | 第37-59页 |
| ·The Definition of Implicitness | 第37-38页 |
| ·The Significance of Implicitness of Language in Ads | 第38-39页 |
| ·Being Attractive | 第38页 |
| ·Protecting Oneself | 第38页 |
| ·Being More Polite | 第38-39页 |
| ·Implicitness of Advertising Language Production as Linguistic Adaptation | 第39-40页 |
| ·The Representations of Implicitness of Advertising Language | 第40-59页 |
| ·Ambiguity | 第40-45页 |
| ·Rhetoric Implicitness | 第45-54页 |
| ·Euphemism | 第45-48页 |
| ·Metaphor | 第48-49页 |
| ·Pun | 第49-51页 |
| ·Parody | 第51-52页 |
| ·Irony | 第52-53页 |
| ·Metonymy | 第53-54页 |
| ·Hedges | 第54-56页 |
| ·Indirect Speech Act | 第56-59页 |
| Chapter Five The Analysis of the Psychological Elements Affecting Interaction Achievement | 第59-70页 |
| ·Classification of Readers of Advertisements | 第59-60页 |
| ·The Mental Process of Processing the Advertising Language | 第60-63页 |
| ·The Definition of Cognitive Psychology | 第60-61页 |
| ·The Analysis of the Mental Process on Understanding of Implicit Ad Languages | 第61-63页 |
| ·Psychological Elements in the Process of Interaction | 第63-68页 |
| ·The Attention and Psychology | 第64页 |
| ·Sigmund Freud’s the Unconscious | 第64-65页 |
| ·Maslow's Theory of Motivation | 第65-68页 |
| ·Physiological Needs | 第66-67页 |
| ·Safety Needs | 第67页 |
| ·Social Needs (needs of love, affection and belongingness) | 第67页 |
| ·Esteem Needs | 第67页 |
| ·Self-actualization Needs | 第67-68页 |
| ·Adaptability Constraints | 第68-70页 |
| Chapter Six Realization of Interaction in Advertisements | 第70-85页 |
| ·Implicitness of Advertising Language Adapts to U and I | 第70-76页 |
| ·In Terms of Female and Male | 第71-73页 |
| ·In Terms of Age—The Old and The Young | 第73-75页 |
| ·In Terms of the Disabled and the Able-bodied Person | 第75-76页 |
| ·Implicitness of Advertising Language Adapts to the Social World | 第76-79页 |
| ·In Term of Politics and Social Elements | 第77-78页 |
| ·In Terms of Sex and Alcohol | 第78-79页 |
| ·Implicitness of Advertising Language Adapts to the Mental World | 第79-85页 |
| Chapter Seven Conclusion | 第85-87页 |
| ·Research Findings | 第85页 |
| ·Limitations of the Study | 第85-86页 |
| ·Suggestions for Future Studies | 第86-87页 |
| Bibliography | 第87-90页 |
| 详细摘要 | 第90-94页 |
