| 摘要 | 第1-6页 |
| Abstract | 第6-8页 |
| Contents | 第8-10页 |
| Abbreviations | 第10-11页 |
| Lists of Figures | 第11-12页 |
| Chapter 1 Introduction | 第12-16页 |
| ·Background and significance of the study | 第12-13页 |
| ·Research questions | 第13页 |
| ·Research procedures | 第13-14页 |
| ·Purposes of the study | 第14页 |
| ·Outline of the thesis | 第14-15页 |
| ·Feasibility analysis | 第15-16页 |
| Chapter 2 Literature Review | 第16-29页 |
| ·Text World Theory:an introduction | 第16-22页 |
| ·Development of Text World Theory | 第16-20页 |
| ·Current theories of Text World Theory | 第20-22页 |
| ·Text analysis of self-organized expedition | 第22-27页 |
| ·Develpoment of self-organized expedition | 第22-23页 |
| ·Current studies of travel texts | 第23-27页 |
| ·The grammar of visual design | 第27-28页 |
| ·Summary | 第28-29页 |
| Chapter 3 Methodology | 第29-33页 |
| ·Brief introduction of Tourism Self-Service in Chinese Ancient towns | 第29-30页 |
| ·Method of the Study | 第30-32页 |
| ·Research methods | 第30-31页 |
| ·Quantitative analysis | 第31页 |
| ·Qualitative analysis | 第31页 |
| ·Research procedure | 第31-32页 |
| ·Data introduction | 第32-33页 |
| Chapter 4 Data Analysis | 第33-72页 |
| ·Layout analysis of Tourism Self-Service in Chinese Ancient Towns | 第33-40页 |
| ·Pictures analysis of Tourism Self-Service in Chinese Ancient Towns | 第40-41页 |
| ·Body analysis of Tourism Self-Service in Chinese Ancient Towns | 第41-46页 |
| ·Similarities in Tourism Self-Service in Chinese Ancient Towns | 第41-42页 |
| ·Differences in Tourism Self-Service in Chinese Ancient Towns | 第42-46页 |
| ·Modality analysis of Tourism Self-Service in Chinese Ancient Towns | 第46-57页 |
| ·Modality in characters inTourism Self-Service in Chinese Ancient Towns | 第46-49页 |
| ·Modality in phrases in Tourism Self-Service in Chinese Ancient Town | 第49-50页 |
| ·Words and Pictures analysis of Tourism Self-Service in Chinese Ancient Towns | 第50-57页 |
| ·Two cases in Tourism Self-Service in Chinese Ancient Towns | 第57-68页 |
| ·The analysis of the questionnaire | 第68-72页 |
| Chapter 5 Conclusion | 第72-76页 |
| ·Main findings of the study | 第72-73页 |
| ·Implications | 第73页 |
| ·Suggestions | 第73-74页 |
| ·Limitations of the study and suggestions for further research | 第74-76页 |
| References | 第76-80页 |
| Appendix Ⅰ: Questionnaire | 第80-81页 |
| Appendix Ⅱ: Examples in chapters | 第81-86页 |
| Acknowledgements | 第86-87页 |
| 作者简介 | 第87页 |
