| Abstract | 第1-4页 |
| 摘要 | 第4-7页 |
| Chapter One Introduction | 第7-14页 |
| ·Preliminary | 第7-8页 |
| ·Introduction to Presupposition | 第8-10页 |
| ·Introduction to Advertising English | 第10-12页 |
| ·Purpose of This Thesis | 第12页 |
| ·Research Methods and Organization of the Thesis | 第12-14页 |
| Chapter Two Theoretical Approaches to Presupposition | 第14-34页 |
| ·General Introduction | 第14-15页 |
| ·Distinction Between Entailment and Presupposition | 第15-18页 |
| ·Distinction Between Conversational Implicature and Presupposition | 第18-20页 |
| ·Two Approaches to Presupposition | 第20-23页 |
| ·Semantic Approach to Presupposition | 第20-21页 |
| ·Pragmatic Approach to Presupposition | 第21-23页 |
| ·Classification of Presuppositions | 第23-28页 |
| ·Existential Presupposition | 第24页 |
| ·Factive Presuppositions | 第24-27页 |
| ·Connotations | 第27-28页 |
| ·Properties or Characteristics of Presupposition | 第28-30页 |
| ·Relevance Theory and Presupposition | 第30-32页 |
| ·Previous Study of Presupposition in the Language of Advertising | 第32-34页 |
| Chapter Three Analysis of Presupposition and its Function in Advertising English | 第34-71页 |
| ·General Introduction | 第34-35页 |
| ·A Brief Introduction to the Features of Advertising English | 第35-37页 |
| ·Definition of Advertisement | 第35-36页 |
| ·Features of Advertisements | 第36-37页 |
| ·Lexical Features | 第36页 |
| ·Syntactical Features | 第36-37页 |
| ·Rhetorical Features | 第37页 |
| ·Classification of Presuppositions in Advertising English | 第37-52页 |
| ·Existential Presupposition | 第39-41页 |
| ·Factive Presuppositions | 第41-45页 |
| ·Highly Context-Bound Pragmatic Presuppositions | 第45-52页 |
| ·State Presupposition | 第46-48页 |
| ·Belief Presupposition | 第48-50页 |
| ·Behavior Presupposition | 第50-52页 |
| ·Analysis of the Functions of Presupposition in Advertising | 第52-66页 |
| ·Presupposition and the Language of Advertising | 第53-57页 |
| ·Presupposition and the Information of Advertising | 第57-59页 |
| ·Presupposition and the Discourse of Advertising | 第59-62页 |
| ·Presupposition and the Strategy of Advertising | 第62-66页 |
| ·A Quantitative Analysis of Presupposition Distribution in English Advertisements | 第66-71页 |
| Chapter Four Conclusion | 第71-73页 |
| Published Paper | 第73-74页 |
| Acknowledgements | 第74-75页 |
| References | 第75-76页 |
