| ACKNOWLEDGEMENTS | 第8-9页 |
| ABSTRACT | 第9页 |
| 摘要 | 第11-14页 |
| LIST OF TABLES AND FIGURES | 第14-16页 |
| CHAPTER I INTRODUCTION | 第16-19页 |
| 1.1 Background of the Study | 第16-17页 |
| 1.2 Significance of the Study | 第17-18页 |
| 1.3 Organization of the Thesis | 第18-19页 |
| CHAPTER II LITERATURE REVIEW | 第19-27页 |
| 2.1 Definition of Genre | 第19-20页 |
| 2.2 Previous Studies on Genre Analysis | 第20-24页 |
| 2.2.1 Foreign Studies on Genre Analysis | 第20-22页 |
| 2.2.2 Domestic Studies on Genre Analysis | 第22-24页 |
| 2.3 Previous Research into International Student Prospectus | 第24-27页 |
| CHAPTER Ⅲ THEORETICAL FRAMEWORK | 第27-37页 |
| 3.1 Move Analysis: An Approach to Genre Analysis | 第27-32页 |
| 3.1.1 Swales’ CARS Model | 第28-29页 |
| 3.1.2 Bhatia’s Seven-step Model | 第29-32页 |
| 3.2 Halliday’s Systemic Functional Linguistic | 第32-33页 |
| 3.3 Visual Grammar | 第33-37页 |
| 3.3.1 Representational Meaning | 第33-34页 |
| 3.3.2 Interactive Meaning | 第34-35页 |
| 3.3.3 Compositional Meaning | 第35-37页 |
| CHAPTER Ⅳ METHODOLOGY | 第37-45页 |
| 4.1 Research Questions | 第37页 |
| 4.2 Data Collection | 第37-40页 |
| 4.3 Data Analysis | 第40-45页 |
| CHAPTER Ⅴ RESULTS AND DISCUSSION | 第45-73页 |
| 5.1 Results of the Quantitative Analysis | 第45-56页 |
| 5.1.1 Move Structures of the International Student Prospectuses of Chinese Universities | 第45-49页 |
| 5.1.2 Move Structures of the International Student Prospectuses of British Universities | 第49-52页 |
| 5.1.3 Linguistic and Visual Features in the International Student Prospectuses of Chinese and British Universities | 第52-56页 |
| 5.2 Discussion of the Structures and Linguistic Features | 第56-73页 |
| 5.2.1 Comparison of Move Structures between the Prospectuses of Chinese and British Universities | 第56-61页 |
| 5.2.2 Comparison of Linguistic and Multimodal Features Between the Prospectuses of Chinese and British Universities | 第61-73页 |
| CHAPTER Ⅵ CONCLUSION | 第73-76页 |
| 6.1 Summary of the Findings | 第73-74页 |
| 6.2 Implication | 第74页 |
| 6.3 Limitations and Suggestions for Future Study | 第74-76页 |
| REFERENCES | 第76-80页 |
| APPENDIX: SOURCE OF THE CORPUS | 第80-81页 |
