| Acknowledgements | 第1-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第7-9页 |
| Introduction | 第9-11页 |
| Chapter One Literature Review | 第11-16页 |
| ·Nida’s Formal Equivalence and Dynamic Equivalence | 第11-12页 |
| ·Functional Equivalence-the Development of Dynamic Equivalence | 第12-13页 |
| ·Contributions and Limitations of Functional Equivalence | 第13-15页 |
| ·Contributions of Functional Equivalence | 第13-14页 |
| ·Limitations of Functional Equivalence | 第14-15页 |
| ·Summary | 第15-16页 |
| Chapter Two Brief Introduction to Advertisement and Its Features | 第16-36页 |
| ·About Advertising | 第16-20页 |
| ·History of Advertising | 第16-17页 |
| ·Definitions of Advertising | 第17-18页 |
| ·Classifications of Advertising | 第18-19页 |
| ·Functions of Advertising | 第19-20页 |
| ·The Features of Advertising Language | 第20-36页 |
| ·A Brief introduction | 第20-21页 |
| ·Lexical Feature | 第21-25页 |
| ·Syntactical Feature | 第25-28页 |
| ·Rhetorical Features of Advertising Language | 第28-33页 |
| ·Cultural Features of Advertising English | 第33-36页 |
| Chapter Three Nida’s Functional Equivalence in Advertising Translation | 第36-52页 |
| ·Analyzing Advertising from Textual Aspect with Functional Equivalence | 第36-40页 |
| ·Analyzing Advertising from Syntactical Aspect with Functional Equivalence | 第40-46页 |
| ·Analyzing Advertising from Lexical Aspect with Functional Equivalence | 第46-49页 |
| ·Analyzing Advertising from Cultural Aspect with Functional Equivalence | 第49-52页 |
| Conclusion | 第52-54页 |
| Bibliography | 第54-57页 |
| 发表论文和科研情况说明 | 第57-58页 |
