| 中文摘要 | 第1-4页 |
| ABSTRACT | 第4-8页 |
| Chapter One Introduction | 第8-13页 |
| ·General Background | 第8-9页 |
| ·Motivations for the Thesis | 第9-10页 |
| ·Research Purpose and Significance | 第10-11页 |
| ·Organization of the Thesis | 第11-13页 |
| Chapter Two Literature Review | 第13-25页 |
| ·Pragmatic Presupposition | 第13-18页 |
| ·Understandings of Pragmatic Presupposition | 第13-14页 |
| ·Properties of Pragmatic Presupposition | 第14-16页 |
| ·Classification of Pragmatic Presupposition | 第16-18页 |
| ·Advertising | 第18-21页 |
| ·Definition of Advertising | 第18页 |
| ·Advertising Language | 第18-19页 |
| ·Previous Studies on Pragmatic Presupposition in Advertising | 第19-21页 |
| ·Real Estate Advertising | 第21-23页 |
| ·Real Estate Advertising | 第21-22页 |
| ·Previous Studies on Real Estate Advertising | 第22-23页 |
| ·The Research Framework | 第23-25页 |
| Chapter Three Research Methodology | 第25-28页 |
| ·Research Questions and Methodology | 第25-26页 |
| ·Research Procedure | 第26页 |
| ·Data Collection | 第26-28页 |
| Chapter Four Findings and Analysis on the Distribution of Pragmatic Presupposition in Chinese Real Estate Advertising | 第28-32页 |
| ·Statistical Data | 第28-29页 |
| ·Findings and Analysis | 第29-32页 |
| Chapter Five Analysis of Pragmatic Presupposition in Chinese Real Estate Advertising | 第32-49页 |
| ·Realization of Persuasion through Factive Presupposition | 第32-35页 |
| ·Assuming Facts about the Advertised House | 第33页 |
| ·Assuming Facts about the Potential Consumers | 第33-35页 |
| ·Realization of Persuasion through Belief Presupposition | 第35-38页 |
| ·Changing the Attitudes towards House | 第35-36页 |
| ·Changing the Consumers’Recognition on Themselves | 第36-37页 |
| ·Changing the Attitudes towards Life | 第37-38页 |
| ·Realization of Persuasion through State Presupposition | 第38-39页 |
| ·Realization of Persuasion through Behavior Presupposition | 第39-40页 |
| ·Realization of Persuasion through Cultural Presupposition | 第40-45页 |
| ·Catering for the Attitudes towards Nature | 第41-42页 |
| ·Catering for the Understanding of Family | 第42-44页 |
| ·Considering the Consumers’Self-Cultivation on Culture | 第44-45页 |
| ·Considering the Influence of Foreign Culture | 第45页 |
| ·Realization of Persuasion through Status Presupposition | 第45-49页 |
| ·Complimenting the Targeted Consumers | 第46-47页 |
| ·Glorifying the Advertised House | 第47-49页 |
| Chapter Six Conclusion | 第49-53页 |
| ·Main Findings | 第49-50页 |
| ·Implications | 第50-51页 |
| ·Limitations and Suggestions | 第51-53页 |
| Acknowledgements | 第53-54页 |
| References | 第54-57页 |
| Appendix | 第57-61页 |
| 作者在攻读硕士学位期间发表的学术论文 | 第61页 |
