| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-13页 |
| CHAPTER ONE INTRODUCTION | 第13-18页 |
| 1.1 Research Background | 第13-15页 |
| 1.2 Purposes and Significance of the Study | 第15页 |
| 1.3 Research Questions and Methodology | 第15-16页 |
| 1.4 Organization of the Thesis | 第16-18页 |
| CHAPTER TWO LITERATURE REVIEW | 第18-26页 |
| 2.1 Researches on Multimodal Discourse Analysis Abroad | 第18-21页 |
| 2.2 Researches on Multimodal Discourse Analysis at Home | 第21-23页 |
| 2.3 Researches on TV Advertisements and Other Video Discourses | 第23-26页 |
| CHAPTER THREE THEORETICAL FOUNDATION | 第26-37页 |
| 3.1 Halliday’s SFL Theory | 第26页 |
| 3.2 Lim’s Integrative Multi-Semiotic Model (IMM) | 第26-28页 |
| 3.3 Zhang Delu’s Synthetic Theoretical Framework (STF) of MDA | 第28-37页 |
| 3.3.1 Media System of Multimodal Discourse | 第32页 |
| 3.3.2 Modes of Multimodal Discourse and Relationship among Them | 第32-37页 |
| CHAPTER FOUR ANALYSIS OF SYNERGY OF DIFFERENT MODESIN FAMILY | 第37-66页 |
| 4.1 Transcription of TV Advertisement–FAMILY | 第37-42页 |
| 4.2 Multimodal Discourse Analysis of FAMILY | 第42-66页 |
| 4.2.1 Culture Level – The Context of Culture | 第42-45页 |
| 4.2.2 Context Level–The Context of Situation | 第45-47页 |
| 4.2.3 Content level–Communication form and Relation | 第47-62页 |
| 4.2.4 Synergy of Different Modes in FAMILY | 第62-66页 |
| CHAPTER FIVE CONCLUSION | 第66-68页 |
| 5.1 Major Findings and Implications | 第66-67页 |
| 5.2 Limitations and Suggestions for Further Study | 第67-68页 |
| REFERENCES | 第68-73页 |
| PUBLICATION | 第73页 |
