| Acknowledgements | 第1-7页 |
| Abstract | 第7-10页 |
| 内容摘要 | 第10-12页 |
| Chapter One Introduction | 第12-18页 |
| ·Research Background | 第12-13页 |
| ·Purpose and Significance of This Dissertation | 第13-14页 |
| ·Data Collection and Research Methodology | 第14-16页 |
| ·The Organization of This Dissertation | 第16-18页 |
| Chapter Two Literature Review | 第18-29页 |
| ·Overview of Catchwords | 第18-25页 |
| ·The Definition of Catchwords | 第18-20页 |
| ·Characteristics of Chinese Catchwords | 第20-23页 |
| ·Catchwords Study Abroad | 第23-24页 |
| ·Catchwords Study at Home | 第24-25页 |
| ·Conclusion | 第25页 |
| ·Study of Memetics | 第25-28页 |
| ·Memetic Study Abroad | 第25-26页 |
| ·Memetic Study at Home | 第26-28页 |
| ·Conclusion | 第28-29页 |
| Chapter Three Theoretical Foundation | 第29-38页 |
| ·Memetics | 第29-34页 |
| ·Definition of Meme | 第29-30页 |
| ·Concepts Related to Memes | 第30-32页 |
| ·Meme and Gene | 第32-33页 |
| ·Meme and Imitation | 第33-34页 |
| ·Memetic Genotype and Memetic Phenotype | 第34-35页 |
| ·The Life Span of the Meme | 第35-38页 |
| Chapter Four Memetic Explanation to the Development Mechanism of Chinese Catchwords | 第38-59页 |
| ·Memetic Explanation to the Selection of Chinese Catchwords | 第38-43页 |
| ·Working Mechanism of Selection | 第38-39页 |
| ·Heylighen's Criteria for the Selection of Catchword Memes | 第39-41页 |
| ·Other Criteria for Selecting Catchword Memes | 第41-43页 |
| ·Replication of Catchword Memes | 第43-51页 |
| ·Replication at Phonetic Level | 第43-46页 |
| ·Replication at Lexical Level | 第46-48页 |
| ·Replication at Syntactical Level | 第48-50页 |
| ·Replication at Semantic Level | 第50-51页 |
| ·Transmission of Catchword Memes | 第51-55页 |
| ·The Same Core Content Being Inherited in Various Forms | 第51-53页 |
| ·The Identical Set Pattern Being Followed by Different Contents | 第53-55页 |
| ·Memetic Explanation to the Variation of Chinese Catchword Memes | 第55-58页 |
| ·On the Word Levle | 第56页 |
| ·On the Sentence Level | 第56-57页 |
| ·Reasons for Variation | 第57-58页 |
| ·Conclusion | 第58-59页 |
| Chapter Five Conclusion | 第59-61页 |
| ·Major Findings | 第59页 |
| ·Limitations of This Research | 第59-60页 |
| ·Suggestions for the Further Research | 第60-61页 |
| References | 第61-66页 |
