| Acknowledgements | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-11页 |
| Chapter 1 Introduction | 第11-16页 |
| ·Significance and Aims of the Study | 第11-13页 |
| ·Research Questions | 第13页 |
| ·Methodology and Data Collection | 第13-14页 |
| ·Structure of the Thesis | 第14-16页 |
| Chapter 2 Literature Review | 第16-26页 |
| ·An Overview of Business Negotiation | 第16-21页 |
| ·A Brief Introduction to Business Negotiation | 第16-17页 |
| ·Features of Business Negotiation | 第17-18页 |
| ·Process of Business Negotiation | 第18-19页 |
| ·Research on Business Negotiation at Home and Abroad | 第19-21页 |
| ·An Overview of New Rhetoric | 第21-26页 |
| ·Brief Background of New Rhetoric | 第21-22页 |
| ·Rhetorical Situation | 第22-26页 |
| Chapter 3 Theoretical Framework | 第26-37页 |
| ·Viewing Rhetorical Situation Macroscopically | 第26-31页 |
| ·Viewing Rhetorical Situation Microcosmically | 第31-37页 |
| ·The Elements of Rhetorical Situation—Exigence | 第32-33页 |
| ·The Elements of Rhetorical Situation—Audience | 第33-34页 |
| ·The Elements of Rhetorical Situation—Constraints | 第34-35页 |
| ·The Elements of Rhetorical Situation—Timing | 第35-37页 |
| Chapter 4 Business Negotiation by Rhetorical Situation | 第37-71页 |
| ·Exigence in Business Negotiation | 第37-43页 |
| ·Case Analysis of Exigence | 第38-40页 |
| ·Identification in Business Negotiation | 第40-43页 |
| ·Audience in Business Negotiation | 第43-50页 |
| ·Emotion | 第44-47页 |
| ·Backgrounds | 第47-50页 |
| ·Constraints in Business Negotiation | 第50-61页 |
| ·Rhetor in Business Negotiation | 第51-59页 |
| ·The Logical Appeal | 第51-55页 |
| ·The Ethical Appeal | 第55-57页 |
| ·The Emotional Appeal | 第57-59页 |
| ·Scene in Business Negotiation | 第59-61页 |
| ·Timing in Business Negotiation | 第61-65页 |
| ·Case Study | 第62-64页 |
| ·Strategies of Timing in Business Negotiation | 第64-65页 |
| ·Language Tactics in Business Negotiation | 第65-71页 |
| ·Verbal Tactics | 第66-68页 |
| ·Non-verbal Tactics | 第68-71页 |
| Chapter 5 Conclusion | 第71-74页 |
| ·Findings | 第71-72页 |
| ·Contribution | 第72页 |
| ·Limitation | 第72-73页 |
| ·Suggestions | 第73-74页 |
| Bibliography | 第74-78页 |
| Papers Published During the Study for M. A. Degree | 第78页 |
