| 摘要 | 第1-6页 |
| ABSTRACT | 第6-9页 |
| Chapter 1 Introduction | 第9-11页 |
| Chapter 2 Theoretical Review | 第11-30页 |
| ·The Review of Studies on Cognitive Environment | 第11-16页 |
| ·The Classification of Cognitive Environment | 第16-22页 |
| ·Situational knowledge | 第17-19页 |
| ·Frames activated in hearer's/hearers' brain | 第19-22页 |
| ·Frame and Its Role | 第22-26页 |
| ·Accessibility | 第26-30页 |
| Chapter 3 Ambiguities in Chinese Advertisements | 第30-34页 |
| ·Existing Studies on Ambiguity | 第30-31页 |
| ·A Brief Survey of Advertisements | 第31-34页 |
| Chapter 4 Cognitive Analysis of Ambiguities in Chinese Advertisements | 第34-59页 |
| ·Lexical Ambiguities in Chinese Advertisements | 第34-52页 |
| ·Ambiguities Caused by Homonyms | 第34-47页 |
| ·Homophone | 第35-39页 |
| ·Perfect Homonym | 第39-42页 |
| ·Ambiguities caused by homographs | 第42-47页 |
| ·Polysemy in advertisements | 第47-52页 |
| ·Syntactic Ambiguities in Chinese Advertisements | 第52-55页 |
| ·Ambiguities on Discourse Level in Chinese Advertisements | 第55-59页 |
| Chapter 5 Conclusion | 第59-63页 |
| ·Cognitive Model for Intended Ambiguities in Chinese Advertisements | 第59-61页 |
| ·The Limitations and Shortcomings | 第61-62页 |
| ·Suggested Topics for Further Study | 第62-63页 |
| Acknowledgements | 第63-64页 |
| Main Achievement in Past Three Years | 第64-65页 |
| Appendix | 第65-68页 |
| Bibliography | 第68-73页 |
| 详细摘要 | 第73-85页 |
