| Ⅰ. Introduction | 第1-25页 |
| ·Literature Review | 第11-24页 |
| ·Gender Stereotype in Advertising | 第11-16页 |
| ·Analysis of Gender Stereotype in Radio Advertising | 第16-18页 |
| ·Critical Discourse Analysis and Its Application in Advertising Research | 第18-23页 |
| ·Summary | 第23-24页 |
| ·Research Questions | 第24-25页 |
| Ⅱ. Methods | 第25-30页 |
| ·Samples of Radio Advertisements | 第25-26页 |
| ·Analytical Framework | 第26-30页 |
| ·Clause Types | 第26-27页 |
| ·Theme | 第27-28页 |
| ·Predicators and Transitivity | 第28-30页 |
| Ⅲ.R esults and Discussion | 第30-61页 |
| ·Analysis of Language in Radio Advertisements | 第30-49页 |
| ·Clause Types Used by Male and Female Roles in Radio Advertisements | 第30-43页 |
| ·Transitivity Analysis of the Language Used by Males and Females in Radi Advertisements | 第43-49页 |
| ·Male and Female Stereotypes in Chinese Radio Advertisements | 第49-61页 |
| ·Male and Female Characteristics in Chinese Radio Advertisements | 第49-54页 |
| ·Power Relations Embodied in Radio Advertisements | 第54-59页 |
| ·Domination and Deference | 第54-58页 |
| ·Care and Love, Women’s Duties | 第58-59页 |
| ·Summary | 第59-61页 |
| Ⅳ. Conclusion | 第61-65页 |
| ·Gender Stereotype in Radio Advertising in China | 第61-63页 |
| ·Limitations and Suggestions for Future Studies | 第63-65页 |
| References | 第65-71页 |
| Appendix: Radio advertisements collected | 第71-78页 |
