| Acknowledgements | 第1-7页 |
| 中文摘要 | 第7-8页 |
| Abstract | 第8-9页 |
| Chapter 1 Introduction | 第9-21页 |
| ·Definition of Public Signs | 第9-11页 |
| ·Public Signs as Text: Types of Public Signs | 第11-14页 |
| ·Newmarks’Three Types of Texts | 第11页 |
| ·Public Signs as Text | 第11-12页 |
| ·Jingshi Yu Public Signs | 第12页 |
| ·Gaoshi Yu Public Signs | 第12-13页 |
| ·Biaoyu Public Signs | 第13-14页 |
| ·L anguage Style of Chinese Public Signs | 第14-18页 |
| ·Frequent Use of Nouns and Verbs | 第14页 |
| ·Avoiding Uncommon Words | 第14-15页 |
| ·Conciseness and Straightforward | 第15页 |
| ·Commands and Imperative Sentences | 第15-16页 |
| ·Combining Letters with Pictures | 第16-17页 |
| ·Frequent Use of Figures of Speech | 第17-18页 |
| ·Objectives and Significance of the Study | 第18-19页 |
| ·Layout of the Thesis | 第19-21页 |
| Chapter 2 Literature Review on Public Signs Studies | 第21-24页 |
| ·Sociolinguistic Studies on Public Signs | 第21页 |
| ·Translation Studies on Public Signs | 第21-22页 |
| ·Pragmatic Studies on Public Signs | 第22-24页 |
| Chapter 3 Method of the Study | 第24-26页 |
| ·Data Collecting | 第24页 |
| ·Data Treating and Analyzing | 第24-26页 |
| Chapter 4 Pragmatic Functions of Chinese Public Signs | 第26-29页 |
| ·Directing | 第26-27页 |
| ·Prompting | 第27页 |
| ·Restricting | 第27页 |
| ·Compelling | 第27-28页 |
| ·Advocating | 第28-29页 |
| Chapter 5 Pragmatic Strategies in Chinese Public Signs | 第29-49页 |
| ·Pragmatic Strategies Defined | 第29-30页 |
| ·Being Implicating | 第30-34页 |
| ·Implicating by Flouting the Maxim of Quantity | 第31-32页 |
| ·Implicating by Flouting the Maxim of Quality | 第32-33页 |
| ·Implicating by Flouting the Maxim of Relevance | 第33页 |
| ·Implicating by Flouting the Maxim of Manner | 第33-34页 |
| ·Being Polite | 第34-40页 |
| ·Public Signs as FTAs | 第35-36页 |
| ·Politeness Strategies Used in Chinese Public Signs | 第36-40页 |
| ·Negative Politeness Used in Chinese Public Signs | 第37页 |
| ·Off-Record Strategies Used in Chinese Public Signs | 第37-39页 |
| ·Indirect Speech Act Used in Chinese Public Signs | 第39-40页 |
| ·Being Relevant | 第40-43页 |
| ·Relevance Theory | 第40-41页 |
| ·Chinese Public Signs as Ostensive Stimuli | 第41-43页 |
| ·Being Illocutionary | 第43-49页 |
| ·Austin-Searle’s Speech Act Theory | 第43-45页 |
| ·Illocutionary Acts of Chinese Public Signs | 第45-47页 |
| ·Illocutionary Act of Asserting | 第45页 |
| ·Illocutionary Act of Directing | 第45-46页 |
| ·Illocutionary Act of Expressing | 第46-47页 |
| ·Illocutionary Act of Promising | 第47页 |
| ·Summary | 第47-49页 |
| Chapter 6 Conclusions | 第49-51页 |
| ·Findings of the Present Study | 第49页 |
| ·Limitations of the Present Study | 第49-50页 |
| ·Suggestions for Further Researches | 第50-51页 |
| Bibliography | 第51-54页 |
| Appendices | 第54-65页 |
| Publications during the Postgraduate Program | 第65-66页 |
