| Acknowledgements | 第1-4页 |
| Abstract | 第4-6页 |
| 摘要 | 第6-9页 |
| Chapter 1 INTRODUCTION | 第9-12页 |
| Chapter 2 LITERATURE REVIEW | 第12-27页 |
| ·Studies on advertising discourse | 第12-17页 |
| ·Studies on advertising language | 第12-14页 |
| ·Studies on advertising structure | 第14-16页 |
| ·Studies on cosmetic advertising | 第16-17页 |
| ·Studies on interpersonal meaning | 第17-26页 |
| ·Different approaches to interpersonal meaning | 第18-20页 |
| ·Halliday’s model of interpersonal meaning | 第20-26页 |
| ·Summary | 第26-27页 |
| Chapter 3 THEORETICAL FRAMEWORK OF THE PRESENT RESEARCH | 第27-39页 |
| ·Rationale for appraisal theory-based analysis | 第27页 |
| ·Appraisal theory | 第27-37页 |
| ·An overview | 第27-29页 |
| ·Attitude | 第29-34页 |
| ·Engagement | 第34-36页 |
| ·Graduation | 第36-37页 |
| ·Theoretical framework of the present research | 第37-38页 |
| ·Summary | 第38-39页 |
| Chapter 4 INTERPERSONAL MEANING IN ENGLISH COSMETIC ADVERTISING | 第39-78页 |
| ·Research design | 第39-40页 |
| ·Research questions | 第39页 |
| ·Data collection | 第39-40页 |
| ·A study of mood in cosmetic advertising | 第40-46页 |
| ·Speech roles and mood structures in cosmetic advertising | 第40-41页 |
| ·Information giving | 第41-44页 |
| ·Action demanding | 第44-46页 |
| ·Summary | 第46页 |
| ·A study of modality in cosmetic advertising | 第46-55页 |
| ·Modalization analysis in cosmetic advertising | 第47-53页 |
| ·Modulation analysis in cosmetic advertising | 第53-55页 |
| ·Summary | 第55页 |
| ·Appraisal system in cosmetic advertising | 第55-76页 |
| ·Interpersonal function of ATTITUDE in cosmetic advertising | 第56-65页 |
| ·Interpersonal function of ENGAGEMENT in cosmetic advertising | 第65-70页 |
| ·Interpersonal function of GRATUATION in cosmetic advertising | 第70-75页 |
| ·Summary | 第75-76页 |
| ·Sample analysis | 第76-78页 |
| Chapter 5 CONCLUSION | 第78-81页 |
| ·Findings of the present research | 第78-79页 |
| ·Implications of the present research | 第79页 |
| ·Limitations of the present research and suggestions for future study | 第79-81页 |
| References | 第81-85页 |
| Appendix: Cosmetic Advertising Samples | 第85-96页 |
| 详细摘要 | 第96-98页 |
