| Acknowledgements | 第5-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第8-12页 |
| Chapter 1 Introduction | 第12-19页 |
| 1.1 Research Background | 第12-14页 |
| 1.2 Research Objectives | 第14-15页 |
| 1.3 Research Methodology | 第15-17页 |
| 1.4 Organization of the Thesis | 第17-19页 |
| Chapter 2 Literature Review | 第19-35页 |
| 2.1 Studies on Advertisements | 第19-26页 |
| 2.1.1 Rules for Successful Advertisements | 第20-24页 |
| 2.1.2 Previous Studies on Advertisements | 第24-26页 |
| 2.2 Approaches to Automobile Advertisements | 第26-32页 |
| 2.2.1 Linguistic Approach to Automobile Advertisements | 第26-29页 |
| 2.2.2 Automobile Advertisements in Translation Studies | 第29-32页 |
| 2.3 Comments on Previous Studies | 第32-35页 |
| Chapter 3 Theoretical Framework | 第35-47页 |
| 3.1 Definition of Conceptual Metaphor | 第35-36页 |
| 3.2 Mechanism of Conceptual Metahor | 第36-39页 |
| 3.3 Representations of Conceptual Metaphor | 第39-47页 |
| Chapter Four A Contrast of the Multimodal Metaphors between Chinsese andEnglish Automobile Advertisements | 第47-72页 |
| 4.1 Automobile Advertisements for case study | 第47-49页 |
| 4.2 Similarities and Differences in Use of Metaphors between Chinsese and EnglishAutomobile Advertisements | 第49-64页 |
| 4.3 Motivations for the Similarities and Differences between Chinese and EnglishMetaphorical Automobile Advertisements | 第64-72页 |
| Chapter Five Conclusion | 第72-80页 |
| 5.1 Summary of the Study | 第72-74页 |
| 5.2 Implications of the study | 第74-75页 |
| 5.3 Limitations of the study | 第75-76页 |
| 5.4 Suggestions for the study | 第76-80页 |
| References | 第80-83页 |
| Academic Paper Published During Postgraduate Study | 第83页 |
