摘要 | 第1-6页 |
Abstract | 第6-12页 |
Chapter Ⅰ Introduction | 第12-17页 |
·The Background of the Thesis | 第12-13页 |
·The Significance of the Thesis | 第13-14页 |
·The Outline and the Methodology of the Thesis | 第14-17页 |
·The Outline of the Thesis | 第14-15页 |
·The Methodology of the Thesis | 第15-17页 |
Chapter Ⅱ The Theoretical Framework and Previous Study of the Theory | 第17-42页 |
·Cooperative Principle | 第17-27页 |
·Conversational Implicature and Its Main Characteristics | 第17-22页 |
·Cooperative Principle and the Maxims under It | 第22-24页 |
·The Observance and Violation of Cooperative Principle | 第24-27页 |
·Politeness Principle | 第27-38页 |
·The Face Theory | 第28-30页 |
·Politeness Principle and the Maxims under It | 第30-33页 |
·The Application of the Maxims under Politeness Principle | 第33-38页 |
·The Relations between Cooperative Principle and Politeness Principle | 第38-42页 |
·The Contradiction between Cooperative Principle and Politeness Principle | 第39-40页 |
·The Unity between Cooperative Principle and Politeness Principle | 第40-42页 |
Chapter Ⅲ The Survey of Business English Letters | 第42-69页 |
·The Brief Introduction to Business English and Business English Letters | 第42-47页 |
·What is Business English | 第42-43页 |
·What are Business English Letters | 第43-47页 |
·The Traits of Business English Letters | 第47-55页 |
·Consideration | 第48-49页 |
·Courtesy | 第49-50页 |
·Clarity | 第50-51页 |
·Conciseness | 第51-52页 |
·Correctness | 第52-53页 |
·Concretness | 第53-54页 |
·Completeness | 第54-55页 |
·The Classifications of Business English Letters | 第55-69页 |
·Letters for Building Business Relationship | 第56-58页 |
·Inquiry Letters | 第58-60页 |
·Quotation Letters | 第60-62页 |
·Order Letters | 第62-63页 |
·Complaint Letters | 第63-64页 |
·Claim Letters | 第64-66页 |
·Application Letters | 第66-69页 |
Chapter Ⅳ The Usage of Cooperative Principle and Politeness Principle inBusiness English Letters | 第69-78页 |
·The Usage of Cooperative Principle in Business English Letters | 第69-71页 |
·Quality Maxim | 第69-70页 |
·Quantity Maxim | 第70页 |
·Relevance Maxim | 第70-71页 |
·Manner Maxim | 第71页 |
·The Usage of Politeness Principle in Business English Letters | 第71-74页 |
·Tact Maxim | 第71-72页 |
·Generosity Maxim | 第72页 |
·Approbation Maxim | 第72-73页 |
·Modesty Maxim | 第73页 |
·Agreement Maxim | 第73-74页 |
·Sympathy Maxim | 第74页 |
·The Unified Relationship between Cooperative Principle, Politeness Principle and 7C Principle in Business English Letters | 第74-78页 |
·Correctness and Quality Maxim | 第74-75页 |
·Completeness and Quantity Maxim | 第75页 |
·Concretness and Manner Maxim | 第75-76页 |
·Conciseness and Manner Maxim | 第76页 |
·Clarity, Manner Maxim and Relevance Maxim | 第76页 |
·Consideration, Agreement Maxim and Sympathy Maxim | 第76-77页 |
·Courtesy and Every Maxim of Politeness Principle | 第77-78页 |
Chapter V Case Study | 第78-89页 |
·The Application of CP and PP in Letters for Building Business Relationship | 第78-79页 |
·The Application of CP and PP in Inquiry Letters | 第79-81页 |
·The Application of CP and PP in Quotation Letters | 第81-82页 |
·The Application of CP and PP in Order Letters | 第82-83页 |
·The Application of CP and PP in Complaint Letters | 第83-85页 |
·The Application of CP and PP in Claim Letters | 第85-86页 |
·The Application of CP and PP in Application Letters | 第86-89页 |
Chapter Ⅵ Conclusion | 第89-92页 |
·Major Findings of This Study | 第89-91页 |
·Limitations and Suggestion on Future Study | 第91-92页 |
Bibliography | 第92-94页 |
Acknowledgements | 第94-95页 |
在读期间科研成果目录 | 第95页 |