| Acknowledgements | 第6-7页 |
| Abstract | 第7-8页 |
| 摘要 | 第9-12页 |
| Chapter One INTRODUCTION | 第12-18页 |
| 1.1 Research Background | 第12-14页 |
| 1.2 Research Purpose | 第14-16页 |
| 1.3 Research Significance | 第16-18页 |
| Chapter Two LITERATURE REVIEW | 第18-23页 |
| 2.1 Overseas Studies of Cultural Soft Power | 第18-20页 |
| 2.2 Domestic Studies of Cultural Soft Power | 第20-23页 |
| Chapter Three THEORETICAL FRAMEWORK | 第23-29页 |
| 3.1 Systemic Functional Linguistics:Foundation of Multimodality | 第23-25页 |
| 3.1.1 Ideational Function | 第24-25页 |
| 3.1.2 Interpersonal Function | 第25页 |
| 3.1.3 Textual Function | 第25页 |
| 3.2 Visual Grammar | 第25-29页 |
| 3.2.1 Representational Meaning | 第26-27页 |
| 3.2.2 Interactive Meaning | 第27-28页 |
| 3.2.3 Compositional Meaning | 第28-29页 |
| Chapter Four MULTIMODAL ANALYSIS FOR CULTURAL SOFTPOWER IN THE C-E PROMOS OF BIDDING FOR THE OLYMPICS | 第29-61页 |
| 4.1 Analysis of Representational Meaning | 第29-36页 |
| 4.1.1 Narrative Process | 第29-34页 |
| 4.1.2 Conceptual Process | 第34-36页 |
| 4.2 Analysis of Interactive Meaning | 第36-47页 |
| 4.2.1 Contact | 第36-39页 |
| 4.2.2 Social Distance | 第39-41页 |
| 4.2.3 Perspective | 第41-45页 |
| 4.2.4 Modality | 第45-47页 |
| 4.3 Analysis of Compositional Meaning | 第47-56页 |
| 4.3.1 Information Value | 第48-50页 |
| 4.3.2 Salience | 第50-54页 |
| 4.3.3 Framing | 第54-56页 |
| 4.4 Comparison of Cultural Soft Power Construction | 第56-61页 |
| 4.4.1 Similarities | 第57-58页 |
| 4.4.2 Differences | 第58-61页 |
| Chapter Five REASONS FOR DIFFERENCES OF CULTURAL SOFTPOWER CONSTRUCTION AND SUGGESTIONS | 第61-72页 |
| 5.1 Reasons for Differences of Cultural Soft Power Construction | 第61-66页 |
| 5.1.1 Political Perspective | 第61-63页 |
| 5.1.1.1 Political Interest and Political Value | 第61-62页 |
| 5.1.1.2 Political System and Political Power | 第62-63页 |
| 5.1.2 Economic Perspective | 第63-64页 |
| 5.1.2.1 Economic Base and Economic Strength | 第63页 |
| 5.1.2.2 Economic System and Economic Policy | 第63-64页 |
| 5.1.3 Cultural Perspective | 第64-66页 |
| 5.1.3.1 Communication Level and Communication Awareness | 第64-65页 |
| 5.1.3.2 Historical Background and Cultural Tradition | 第65-66页 |
| 5.2 Suggestions for Cultural Soft Power Construction | 第66-72页 |
| 5.2.1 Developing the Essence of Traditional Culture | 第67-68页 |
| 5.2.2 Stressing the Development of Human Resource | 第68页 |
| 5.2.3 Deepening the Reform of Cultural System | 第68-69页 |
| 5.2.4 Implementing the Innovation of Cultural Technology | 第69-70页 |
| 5.2.5 Advocating the Recognition of Core Value | 第70-71页 |
| 5.2.6 Improving the Ability of Cultural Communication | 第71-72页 |
| Chapter Six CONCLUSION | 第72-78页 |
| 6.1 Major Findings of Present Study | 第72-76页 |
| 6.2 Limitations and Suggestions for Further Study | 第76-78页 |
| Works Cited | 第78-82页 |
| Appendix | 第82-83页 |
