| Acknowledgement | 第5-6页 |
| 摘要 | 第6-8页 |
| Abstract | 第8-9页 |
| 1. Introduction | 第12-15页 |
| 1.1 Research background | 第12-13页 |
| 1.2 Research purpose and significance | 第13-14页 |
| 1.3 Organization of the thesis | 第14-15页 |
| 2. Literature Review | 第15-24页 |
| 2.1 Studies on the three appeals | 第15-20页 |
| 2.1.1 Studies on the three rhetorical appeals | 第15-18页 |
| 2.1.2 Studies of the application of the three appeals | 第18-20页 |
| 2.2 Studies on political speeches | 第20-24页 |
| 2.2.1 Stylistic approach | 第20页 |
| 2.2.2 Pragmatic approach | 第20-21页 |
| 2.2.3 Systemic-functional approach | 第21-22页 |
| 2.2.4 Rhetorical approach | 第22-23页 |
| 2.2.5 Summary | 第23-24页 |
| 3. Research Design | 第24-27页 |
| 3.1 Research questions | 第24页 |
| 3.2 Data source | 第24-27页 |
| 4. Micro-level Analysis of Three Appeals Applies in Trump's Speeches | 第27-53页 |
| 4.1 Ethos | 第27-36页 |
| 4.1.1 Ethos realized by showing good sense | 第27-28页 |
| 4.1.2 Ethos realized by showing good moral characters | 第28-30页 |
| 4.1.3 Ethos realized by showing good will | 第30-32页 |
| 4.1.4 Ethos realized by establishing common ground with the audience | 第32-36页 |
| 4.2 Pathos | 第36-47页 |
| 4.2.1 Pathos realized by appealing to shared values | 第37-38页 |
| 4.2.2 Pathos realized by rhythmical language | 第38-42页 |
| 4.2.3 Pathos realized by appealing to national pride | 第42-43页 |
| 4.2.4 Pathos realized by appealing to pains and woes | 第43-44页 |
| 4.2.5 Pathos realized by language images | 第44-47页 |
| 4.3 Logos | 第47-53页 |
| 4.3.1 Logos realized by examples | 第47-49页 |
| 4.3.2 Logos realized by testimony | 第49-50页 |
| 4.3.3 Logos realized by analogy | 第50-51页 |
| 4.3.4 Logos realized by figures | 第51-53页 |
| 5. Analysis of the Distribution of Three Appeals in Different Types of Speeches | 第53-60页 |
| 5.1 The distribution of the three appeals in inaugural | 第53-54页 |
| 5.2 The distribution of the three appeals in speeches of economy | 第54-55页 |
| 5.3 The distribution of the three appeals in speeches of people's livelihood | 第55-56页 |
| 5.4 The distribution of the three appeals in speeches of education | 第56-57页 |
| 5.5 The distribution of the three appeals in speeches of security | 第57-58页 |
| 5.6 The distribution of the three appeals in speeches of military | 第58页 |
| 5.7 The overall distribution of the three appeals in Trump's speeches | 第58-60页 |
| 6. Conclusio | 第60-64页 |
| 6.1 Summary of the study | 第60-61页 |
| 6.2 Implications of the study | 第61-62页 |
| 6.3 Limitations of the present study and suggestions for further research | 第62-64页 |
| Bibliography | 第64-66页 |
