| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Abbreviations | 第10-11页 |
| List of Figures | 第11-12页 |
| Chapter 1 Introduction | 第12-17页 |
| ·Background of the study | 第12-13页 |
| ·Objective of the study | 第13-14页 |
| ·Significance of the study | 第14-16页 |
| ·Outline of the study | 第16-17页 |
| Chapter 2 Literature Review | 第17-33页 |
| ·General survey of the research of synaesthesia | 第17-24页 |
| ·Definition of synaesthesia | 第17-18页 |
| ·Studies of synaesthesia abroad | 第18-19页 |
| ·Studies of synaesthesia in China | 第19-21页 |
| ·Neurological and psychological research on synaesthesia | 第21-22页 |
| ·An analysis of synaesthesia from a linguistic perspective | 第22-23页 |
| ·Metaphor and synaesthesia | 第23-24页 |
| ·Definition and studies of image schema of force dynamics theory | 第24-31页 |
| ·Definition of image schema of force dynamics theory | 第25-28页 |
| ·Studies on image schema of force dynamics | 第28-31页 |
| ·Synaesthesia and advertising | 第31-32页 |
| ·Summary | 第32-33页 |
| Chapter 3 Methodology and Data Collection | 第33-37页 |
| ·Research questions | 第33页 |
| ·Method of the study | 第33-35页 |
| ·Defining inductive reasoning | 第34页 |
| ·Types of inductive reasoning | 第34-35页 |
| ·Stages of inductive reasoning | 第35页 |
| ·Qualitative analysis | 第35-36页 |
| ·Defining qualitative research | 第35-36页 |
| ·Methodology of qualitative analysis | 第36页 |
| ·Data collection | 第36-37页 |
| Chapter 4 Data Analysis and Discussion | 第37-78页 |
| ·Synaesthesia in advertising | 第37-39页 |
| ·Why do we use synaesthesia in advertising? | 第37-39页 |
| ·The function of synaesthesia in advertising | 第39页 |
| ·The study of synaesthesia in the perspective of image schema of force dynamics theory | 第39-45页 |
| ·The conditions of meaning construction | 第39-40页 |
| ·The methods of meaning construction | 第40-44页 |
| ·The final results of meaning construction | 第44-45页 |
| ·Synaesthesia in advertisements from the perspective of image schema of force dynamics theory | 第45-78页 |
| ·From more accessible sense organ to less accessible one | 第46-65页 |
| ·From less accessible sense organ to more accessible one | 第65-78页 |
| Chapter 5 Conclusion | 第78-82页 |
| ·Major findings | 第78-79页 |
| ·Implications of the research | 第79-80页 |
| ·Limitations of the present study and suggestions for further research | 第80-82页 |
| References | 第82-86页 |
| Appendix | 第86-90页 |
| Acknowledgements | 第90-91页 |
| 作者简介 | 第91页 |
