| 摘要 | 第1-7页 |
| Abstract | 第7-11页 |
| Chapter Ⅰ Introduction | 第11-27页 |
| ·The motivation of the present research | 第11-12页 |
| ·Literature review | 第12-16页 |
| ·Previous application of transitivity analysis | 第12-14页 |
| ·Previous research on advertising texts | 第14-16页 |
| ·Theoretical background | 第16-24页 |
| ·Transitivity in Halliday's SFG | 第16-19页 |
| ·Types of transitivity in Halliday's SFG | 第19-24页 |
| ·Methodology | 第24-27页 |
| ·Research question | 第24-25页 |
| ·Data source | 第25页 |
| ·Method and procedures | 第25-27页 |
| Chapter Ⅱ Transitivity statistics of 10 chosen sample texts | 第27-50页 |
| ·Transitivity statistics of sample text 1 | 第27-29页 |
| ·Transitivity statistics of sample text 2 | 第29-31页 |
| ·Transitivity statistics of sample text 3 | 第31-34页 |
| ·Transitivity statistics of sample text 4 | 第34-37页 |
| ·Transitivity statistics of sample text 5 | 第37-39页 |
| ·Transitivity statistics of sample text 6 | 第39-41页 |
| ·Transitivity statistics of sample text 7 | 第41-43页 |
| ·Transitivity statistics of sample text 8 | 第43-45页 |
| ·Transitivity statistics of sample text 9 | 第45-47页 |
| ·Transitivity statistics of sample text 10 | 第47-50页 |
| Chapter Ⅲ Features and functions of transitivity processes in RA texts | 第50-58页 |
| ·Features and functions of material processes | 第50-53页 |
| ·Features and functions of relational processes | 第53-55页 |
| ·Features and functions of mental processes | 第55-58页 |
| Chapter Ⅳ Features and functions of main participant in RA texts | 第58-65页 |
| ·Features and functions of main participant in sample texts | 第58-60页 |
| ·Features and functions of main participant in material processes | 第60-63页 |
| ·Features and functions of main participant in mental processes | 第63-65页 |
| Chapter Ⅴ Conclusion | 第65-70页 |
| ·Findings of the research | 第65-68页 |
| ·Implications of the findings | 第68页 |
| ·Limitations of the research and suggestions for further studies | 第68-70页 |
| Bibliography | 第70-72页 |
| Acknowledgement | 第72-73页 |
| Appendix | 第73-74页 |
| Publications While Registered with the MA Program | 第74页 |
| 攻读硕士学位期间发表的论文 | 第74页 |
