| Abstract | 第1-5页 |
| 摘要 | 第5-6页 |
| Tables | 第6-9页 |
| 1. Introduction | 第9-11页 |
| 2. Literature Review | 第11-19页 |
| ·Definition and Classification of Advertisements | 第11页 |
| ·An Overview of Dating Advertisements | 第11-15页 |
| ·Dating Ads:an Overview | 第12页 |
| ·Definition and Classification of Dating Advertisement | 第12-15页 |
| ·Previous Studies of Dating Advertisement at Home and Abroad | 第15-17页 |
| ·Previous Studies of Dating Advertisement Abroad | 第15-16页 |
| ·Previous Studies of Dating Advertisement at Home | 第16-17页 |
| ·Dating Advertisement as a Genre | 第17-19页 |
| 3. Theoretical Framework of the Present Study | 第19-25页 |
| ·Move Analysis:an Overview | 第19页 |
| ·Swales' CARS Model | 第19-21页 |
| ·Bhatia's Seven-Step Model | 第21-25页 |
| 4. Move Analysis of Chinese Dating Advertisements | 第25-57页 |
| ·Data Collection and Sample Selection | 第25页 |
| ·Research Methods | 第25页 |
| ·The Identification of Moves and Steps | 第25-27页 |
| ·Move Frequencies | 第27-28页 |
| ·Patterns of Move Structures | 第28-30页 |
| ·The Proportions of Words Used in the Key Moves | 第30-31页 |
| ·Analysis of Different Moves and Steps of Dating Ads | 第31-57页 |
| ·Analysis of Move 1 | 第31页 |
| ·Analysis of Move 2 | 第31-44页 |
| ·Analysis of Move 3 | 第44-53页 |
| ·Analysis of Move 4 | 第53-55页 |
| ·Analysis of Move 5 | 第55页 |
| ·Analysis of Move 6 | 第55页 |
| ·Analysis of Move 7 | 第55-57页 |
| 5. Major Findings and Discussions | 第57-63页 |
| ·Dating Ad Is a Genre with Its Own Communicative Function | 第57页 |
| ·Seven Moves of Chinese Dating Ads | 第57页 |
| ·The Similarities and Differences of Structure Patterns in Different Periods | 第57-58页 |
| ·The Key Moves of Chinese Dating Ads | 第58页 |
| ·The Changes of the Contents of Moves in Different Periods | 第58-63页 |
| ·Interiorization of Delaying Marriage | 第59页 |
| ·Pursuing the Quality of Marital Life | 第59-61页 |
| ·Gradually Eased Demand for Counterpart's Physiological Conditions | 第61页 |
| ·Gradually Neglected Demands for Counterpart's Educational Background, Marital Status and Career | 第61-62页 |
| ·Economic Status as An Increasingly Important Role in Mate Selection | 第62页 |
| ·Changes of Contents in Move 4,Move 5 and Move 6 | 第62-63页 |
| 6. Conclusion | 第63-65页 |
| Acknowledgements | 第65-67页 |
| Bibliography | 第67-69页 |
