| Acknowledgements | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第7-11页 |
| CHAPTER I INTRODUCTION | 第11-14页 |
| 1.1 Background of the study | 第11-12页 |
| 1.2 Significance of the study | 第12-13页 |
| 1.3 Organization of the paper | 第13-14页 |
| CHAPTER II LITERATURE REVIEW | 第14-22页 |
| 2.1 Theoretical assumptions on interpersonal function of mood | 第14-16页 |
| 2.2 Empirical Studies on Mood | 第16-18页 |
| 2.3 Empirical Studies on Tourist Advertisement | 第18-20页 |
| 2.4 Summary | 第20-22页 |
| CHAPTER III METHODOLOGY | 第22-34页 |
| 3.1 Research questions | 第22-23页 |
| 3.2 Data collection | 第23页 |
| 3.3 Measurement | 第23-33页 |
| 3.3.1 Speech Function | 第23-24页 |
| 3.3.2 The Speech Function Continuum ( At syntactic Level) | 第24-26页 |
| 3.3.3 Mood realizations in English ( At Lexical Level) | 第26-29页 |
| 3.3.4 Mood Realizations in Chinese ( At syntactic Level) | 第29-30页 |
| 3.3.5 Mood Realizations in Chinese (At Lexical Level) | 第30-31页 |
| 3.3.6 Personal pronouns in English and Chinese | 第31-33页 |
| 3.4 Data analysis | 第33-34页 |
| CHAPTER IV RESULTS AND DISCUSSION | 第34-53页 |
| 4.1 Differences on mood structures at syntactic level between English and Chinese TA | 第34-41页 |
| 4.1.1 Frequencies and percentages of mood structures in English and Chinese TA | 第34-36页 |
| 4.1.2 Contrastive analysis | 第36-41页 |
| 4.2 Differences on mood operators at lexical level between English and Chinese TA | 第41-47页 |
| 4.2.1 Frequencies and percentages of Mood operators in English and Chinese TA | 第41-44页 |
| 4.2.2 Contrastive analysis | 第44-47页 |
| 4.3 Differences on personal pronouns of the subject between English and Chinese TA | 第47-53页 |
| 4.3.1 Frequencies and percentages of personal pronouns in English and Chinese TA | 第47-48页 |
| 4.3.2 Contrastive analysis | 第48-53页 |
| CHAPTER V CONCLUSION | 第53-57页 |
| 5.1 Major findings | 第53-54页 |
| 5.2 Implications | 第54-55页 |
| 5.3 Limitations and suggestions | 第55-57页 |
| REFERENCES | 第57-59页 |
