Abstract | 第3-4页 |
摘要 | 第5-9页 |
1 Introduction | 第9-14页 |
1.1 Research background | 第9-10页 |
1.2 The significance of the research | 第10-11页 |
1.3 Research questions and research method | 第11-13页 |
1.4 The organization of the thesis | 第13-14页 |
2 Literature Review | 第14-24页 |
2.1 Studies on interpersonal meaning | 第14-20页 |
2.1.1 Studies abroad | 第14-17页 |
2.1.2 Studies at home | 第17-20页 |
2.2 Studies on cosmetic advertising language | 第20-22页 |
2.2.1 The definition of advertising | 第20-21页 |
2.2.2 Studies on cosmetic advertising language | 第21-22页 |
2.3 Summary | 第22-24页 |
3 Theoretical Framework | 第24-30页 |
3.1 Systemic-Functional Grammar | 第24-25页 |
3.2 Realization of interpersonal meaning | 第25-30页 |
3.2.1 Mood system | 第25-27页 |
3.2.2 Modality system | 第27-28页 |
3.2.3 Personal pronouns | 第28-29页 |
3.2.4 Evaluation | 第29-30页 |
4 Results and Discussion | 第30-63页 |
4.1 Comparative analysis of mood system in Chinese and Americanmicro-business cosmetic advertising language | 第30-45页 |
4.1.1 Speech roles and speech functions | 第30-32页 |
4.1.2 Mood types | 第32-44页 |
4.1.3 Similarities and differences in mood system | 第44-45页 |
4.2 Comparative analysis of modality system in Chinese and Americanmicro-business cosmetic advertising language | 第45-54页 |
4.2.1 Modal operators | 第46-50页 |
4.2.2 Modal adjuncts | 第50-53页 |
4.2.3 Similarities and differences in modality system | 第53-54页 |
4.3 Comparative analysis of personal pronouns in Chinese and Americanmicro-business cosmetic advertising language | 第54-59页 |
4.3.1 First personal pronoun | 第55-56页 |
4.3.2 Second personal pronoun | 第56-57页 |
4.3.3 Third personal pronoun | 第57-58页 |
4.3.4 Similarities and differences in personal pronouns | 第58-59页 |
4.4 Comparative analysis of evaluation in Chinese and Americanmicro-business cosmetic advertising language | 第59-63页 |
4.4.1 Adjectives | 第60-61页 |
4.4.2 Adverbs | 第61-62页 |
4.4.3 Similarities and differences in evaluation | 第62-63页 |
5 Conclusion | 第63-67页 |
5.1 Major findings | 第63-64页 |
5.2 Implications of the study | 第64-66页 |
5.3 Limitations of the study | 第66-67页 |
Bibliography | 第67-70页 |
Acknowledgements | 第70-71页 |
攻读硕士学位期间发表的论文 | 第71-74页 |
Appendix Ⅰ | 第74-82页 |
Appendix Ⅱ | 第82-92页 |