| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| Contents | 第7-10页 |
| Chapter One Introduction | 第10-14页 |
| 1.1 Research Background | 第10-11页 |
| 1.2 Research Purpose and Research Significance | 第11-12页 |
| 1.3 Research Questions | 第12-13页 |
| 1.4 Research Methodology | 第13页 |
| 1.5 Organization of the Thesis | 第13-14页 |
| Chapter Two Literature Review | 第14-25页 |
| 2.1 Previous Studies on Intertextuality | 第14-18页 |
| 2.1.1 Origins of Intertextuality | 第14-15页 |
| 2.1.2 The Study of Intertextuality in Literary Criticism | 第15-16页 |
| 2.1.3 The Study of Intertextuality in Linguistics | 第16-18页 |
| 2.2 Previous Studies on Intertextuality in Commercial Advertising | 第18-24页 |
| 2.2.1 Previous Studies on Intertextuality in Commercial Advertising Abroad | 第18-20页 |
| 2.2.2 Previous Studies on Intertextuality in Commercial Advertising at Home | 第20-24页 |
| 2.3 The Necessity of the Present Research | 第24-25页 |
| Chapter Three Theoretical Framework | 第25-33页 |
| 3.1 Introduction to Verschueren’s Adaptation Theory | 第25-28页 |
| 3.1.1 Key Notions of Adaptation Theory | 第25-26页 |
| 3.1.2 Four Angles of Adaptation Theory | 第26-28页 |
| 3.2 Contextual Correlates of Adaptability | 第28-33页 |
| 3.2.1 The Adaptation to the Mental World | 第29页 |
| 3.2.2 The Adaptation to the Social World | 第29-31页 |
| 3.2.3 The Adaptation to the Physical World | 第31-33页 |
| Chapter Four An Analysis of Intertextuality in Chinese Commercial Advertising under Contextual Adaptation | 第33-66页 |
| 4.1 The Typology of Intertextuality in Chinese Commercial Advertising | 第33-46页 |
| 4.1.1 Specific Intertextuality | 第33-40页 |
| 4.1.2 Generic Intertextuality | 第40-42页 |
| 4.1.3 Cultural Intertextuality | 第42-46页 |
| 4.2 The Adaptation of Intertextuality to the Contextual Correlates in Chinese Commercial Advertising | 第46-59页 |
| 4.2.1 The Adaptation of Intertextuality to the Mental World | 第46-53页 |
| 4.2.2 The Adaptation of Intertextuality to the Social World | 第53-57页 |
| 4.2.3 The Adaptation of Intertextuality to the Physical World | 第57-59页 |
| 4.3 The Functional Analysis of Intertextuality in Chinese Commercial Advertising | 第59-66页 |
| 4.3.1 To Attract Consumers’ Attention by Enriching Expressive Forms | 第60-61页 |
| 4.3.2 To Gladden Consumers’ Heart by Improving Expressive Aesthetics | 第61-62页 |
| 4.3.3 To Deepen Consumers’ Memory by Enhancing Expressive Efficiency | 第62-63页 |
| 4.3.4 To Attain Consumers’ Trust by Establishing a Positive Corporate Image | 第63-66页 |
| Chapter Five Conclusion | 第66-70页 |
| 5.1 Research Findings | 第66-68页 |
| 5.2 Implications | 第68-69页 |
| 5.3 Limitations and Suggestions | 第69-70页 |
| Bibliography | 第70-73页 |
| Acknowledgements | 第73-74页 |
| 个人简历 | 第74页 |
