| ACKNOWLEDGEMENTS | 第1-5页 |
| 摘要 | 第5-6页 |
| ABSTRACT | 第6-10页 |
| CHAPTER ONE INTRODUCTION | 第10-14页 |
| ·Research Background | 第10页 |
| ·Research Questions and Methodologies | 第10-11页 |
| ·The Organization of This Thesis | 第11-14页 |
| CHAPTER TWO LITERATURE REVIEW | 第14-22页 |
| ·Studies on Text Function | 第14-17页 |
| ·Introduction to text function | 第14-16页 |
| ·Studies on text function at home and abroad | 第16-17页 |
| ·Studies on Translation-oriented Text Analysis Model | 第17-19页 |
| ·Theoretical principles of text analysis model | 第17-18页 |
| ·Function plus loyalty | 第18页 |
| ·The looping model | 第18页 |
| ·The factors of source-text analysis | 第18页 |
| ·The translation brief | 第18-19页 |
| ·Studies on Company Publicity Materials | 第19-22页 |
| ·Previous studies on translation of company publicity materials | 第19-20页 |
| ·Limitations of previous studies | 第20-22页 |
| CHAPTER THREE TEXT FUNCTIONS AND TEXTUAL FEATURES OF COMPANY PUBLICITY WEBPAGES | 第22-30页 |
| ·Major Functions of Company Publicity Webpages | 第22页 |
| ·Textual Features of Company Publicity Webpages | 第22-29页 |
| ·Extratextual Factors Analysis of Company Publicity Webpages | 第23-24页 |
| ·Intratextual Factors Analysis of Company Publicity Webpages | 第24-29页 |
| ·Summary | 第29-30页 |
| CHAPTER FOUR PROBLEMS IN C-E TRANSLATION OF COMPANY PUBLICITY WEBPAGES AND CORRESPONDING SOLUTIONS | 第30-50页 |
| ·Problems in C-E Translation of Company Publicity Webpages | 第30-36页 |
| ·A functional classification of translation problems | 第30页 |
| ·Linguistic translation problems | 第30-33页 |
| ·Pragmatic translation problems | 第33-34页 |
| ·Cultural translation problems | 第34-36页 |
| ·Solutions to the Problems in English Translation of ChineseCompany Publicity Webpages | 第36-47页 |
| ·Amplification | 第36-39页 |
| ·Deletion or simplification | 第39-42页 |
| ·Reconstruction | 第42-44页 |
| ·Literal translation | 第44-45页 |
| ·Heterofunctional translation | 第45-47页 |
| ·Summary | 第47-50页 |
| CHAPTER FIVE CONCLUSION | 第50-54页 |
| ·Findings and Significance of This Research | 第50-51页 |
| ·Limitation of This Research | 第51-52页 |
| ·Further Research | 第52-54页 |
| BIBLIOGRAPHY | 第54-56页 |
