| Abstract | 第8-9页 |
| 摘要 | 第10-12页 |
| List of Abbreviations | 第12-13页 |
| Chapter One Introduction | 第13-16页 |
| 1.1 Research Background | 第13-14页 |
| 1.2 Purposes and Significance of the Study | 第14页 |
| 1.3 Outline of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-22页 |
| 2.1 Studies on Presupposition | 第16-18页 |
| 2.1.1 Definition of Presupposition | 第16-17页 |
| 2.1.2 Semantic Presupposition | 第17页 |
| 2.1.3 Pragmatic Presupposition | 第17-18页 |
| 2.2 Studies on Advertising | 第18-21页 |
| 2.2.1 Definition of Advertising and Advertising Language | 第18-19页 |
| 2.2.2 Functions and Objectives of Advertising | 第19-20页 |
| 2.2.3 Previous Studies on Advertising Language | 第20-21页 |
| 2.3 Studies on Presupposition and Presupposition Triggers in Advertisements | 第21-22页 |
| Chapter Three Theoretical Framework | 第22-30页 |
| 3.1 Definition of Presupposition Triggers | 第22页 |
| 3.2 Classification of Presupposition Triggers | 第22-28页 |
| 3.2.1 Levinson?s Classification | 第23页 |
| 3.2.2 Yule?s Classification | 第23-24页 |
| 3.2.3 Verschueren?s Classification | 第24-26页 |
| 3.2.4 He Ziran?s Classification | 第26页 |
| 3.2.5 Classification in this Thesis | 第26-28页 |
| 3.3 Verschuren's Contextual Adaptation Theory | 第28-30页 |
| Chapter Four Research Design | 第30-33页 |
| 4.1 Research Questions | 第30页 |
| 4.2 Research Method | 第30页 |
| 4.3 Data Collection | 第30-31页 |
| 4.4 Research Procedure | 第31-33页 |
| Chapter Five Results and Discussion | 第33-53页 |
| 5.1 Types and Frequency of Presupposition Triggers Used in English Cosmetic Advertisement | 第33-45页 |
| 5.1.1 Types of Presupposition Triggers Used in English Cosmetic Advertisement | 第33-43页 |
| 5.1.2 Frequency of Presupposition Triggers Used in English Cosmetic Advertisement | 第43-45页 |
| 5.2 The adaptation Between Context and Presupposition Triggers | 第45-49页 |
| 5.2.1 Adaptation to the Mental World | 第45-47页 |
| 5.2.2 Adaptation to the Social World | 第47-48页 |
| 5.2.3 Adaptation to the Physical World | 第48-49页 |
| 5.3 The Functions of Presupposition Triggers in English Cosmetic Advertising Language | 第49-53页 |
| 5.3.1 Enlarging the Advertising Information | 第50页 |
| 5.3.2 Making the Advertising Language Concise | 第50-51页 |
| 5.3.3 Making the Advertising Language Interesting | 第51页 |
| 5.3.4 Making the Advertising Language Euphemistic | 第51-53页 |
| Chapter Six Conclusion | 第53-56页 |
| 6.1 Major Findings | 第53-54页 |
| 6.2 Implications | 第54页 |
| 6.3 Limitations and Suggestions for Further study | 第54-56页 |
| References | 第56-60页 |
| Appendix | 第60-65页 |
| Acknowledgements | 第65页 |
