| ACKNOWLEDGEMENTS | 第1-5页 |
| 摘要 | 第5-7页 |
| ABSTRACT | 第7-11页 |
| LIST OF TABLES | 第11-12页 |
| Chapter One INTRODUCTION | 第12-18页 |
| ·A Brief Introduction to this Chapter | 第12页 |
| ·Introduction to Advertising | 第12-14页 |
| ·The definition of advertising | 第12-13页 |
| ·The functions and objective of advertising | 第13-14页 |
| ·Introduction to this Study | 第14-18页 |
| ·Background of the research | 第14-15页 |
| ·Purpose of the study | 第15-16页 |
| ·Research questions | 第16-17页 |
| ·Organization of the study | 第17-18页 |
| Chapter Two LITERATURE REVIEW | 第18-29页 |
| ·A Brief Introduction to this Chapter | 第18页 |
| ·Previous Studies on Advertising | 第18-20页 |
| ·A Survey of Discourse and Discourse Analysis | 第20-23页 |
| ·Discourse and discourse analysis | 第20-22页 |
| ·Approaches to discourse analysis | 第22-23页 |
| ·An Overview of Functional Grammar(FG) | 第23-29页 |
| ·Language as meaning potential | 第23-24页 |
| ·Functions of language | 第24页 |
| ·Discourse analysis through FG | 第24-26页 |
| ·Previous studies on discourse analysis from the perspective of Functional Grammar | 第26-29页 |
| Chapter Three RESEARCH DESIGN | 第29-33页 |
| ·A Brief Introduction to this Chapter | 第29页 |
| ·Data Collection | 第29页 |
| ·Research Methodology | 第29-30页 |
| ·Methods to Data Analysis in this Study | 第30-33页 |
| Chapter Four DATA ANALYSIS:LANGUAGE FEATURES OF ENGLISH AUTOMOBILE ADVERTISING DISCOURSE WITHIN THE FRAMEWORK OF FUNCTIONAL GRAMMAR | 第33-84页 |
| ·A Brief Introduction to this Chapter | 第33页 |
| ·Experiential Function | 第33-44页 |
| ·Material process | 第34页 |
| ·Mental process | 第34-35页 |
| ·Relational process | 第35-37页 |
| ·Other processes | 第37页 |
| ·The processes analysis of automobile advertising discourse | 第37-44页 |
| ·Interpersonal Function | 第44-71页 |
| ·Mood | 第44-54页 |
| ·Speech roles and speech functions | 第45-46页 |
| ·Mood analysis | 第46-54页 |
| ·Modality | 第54-61页 |
| ·Halliday's viewpoint on modality | 第54-56页 |
| ·The modality analysis of automobile advertising | 第56-61页 |
| ·Interpersonal meaning of pronouns | 第61-71页 |
| ·First person pronouns used in automobile advertising | 第63-65页 |
| ·Second person pronouns used in automobile advertising | 第65-69页 |
| ·Third person pronouns used in automobile advertising | 第69-71页 |
| ·Textual Function | 第71-78页 |
| ·Theme structure | 第71-72页 |
| ·Information structure | 第72-73页 |
| ·Cohesion structure | 第73页 |
| ·Analysis of textual function in automobile advertising discourse | 第73-78页 |
| ·Register | 第78-84页 |
| ·Field of discourse | 第78-80页 |
| ·Tenor of discourse | 第80-82页 |
| ·Mode of discourse | 第82-84页 |
| Chapter Five CONCLUSION | 第84-89页 |
| ·Major Findings | 第84-87页 |
| ·Limitations and Suggestions for Future Research | 第87-89页 |
| REFERENCES | 第89-92页 |
| APPENDIX | 第92-100页 |
