| Abstract (in Chinese) | 第1-5页 |
| Abstract (in English) | 第5-9页 |
| Chapter One Introduction | 第9-12页 |
| Chapter Two English advertising | 第12-18页 |
| ·The definition of English advertising | 第12-13页 |
| ·Classification of Advertising | 第13页 |
| ·The Media of Advertising | 第13-16页 |
| ·Newspaper Advertising | 第14页 |
| ·Magazine Advertising | 第14-15页 |
| ·Television Advertising | 第15-16页 |
| ·Components of Advertising | 第16-18页 |
| ·Headline | 第16-17页 |
| ·Body Text | 第17页 |
| ·Slogan | 第17页 |
| ·Supplementary Items | 第17-18页 |
| Chapter Three Targeting the Reader | 第18-28页 |
| ·Targeting the Reader | 第18页 |
| ·Using Various Media | 第18-20页 |
| ·Addressing the Audience | 第20-28页 |
| ·Direct Address | 第21-25页 |
| ·Indirect Address | 第25-28页 |
| Chapter Four The Language Skill of English Advertising | 第28-54页 |
| ·Lexical Analysis of Adverting | 第28-39页 |
| ·Lexical Creativity | 第28-30页 |
| ·Adjectives and Their Comparatives and Superlatives | 第30-33页 |
| ·Frequent Use of spoken words and Monosyllabic words | 第33-36页 |
| ·Abbreviations in the Advertising | 第36-39页 |
| ·The Syntactic Analysis of the Adverting | 第39-54页 |
| ·Sentence Patterns in the Adverting | 第39页 |
| ·the Analysis of Sentence Types in Adverting | 第39-47页 |
| ·The Use of Simple even Incomplete or Elliptical Sentence | 第47-54页 |
| ·Simple and Elegant Sentences | 第47-49页 |
| ·The Use of Incomplete or Elliptical Sentences | 第49-54页 |
| Chapter Five Cohesion in the Advertising Texts | 第54-67页 |
| ·Cohesion | 第54-55页 |
| ·Grammatical Cohesion | 第55-63页 |
| ·Reference | 第55-59页 |
| ·Substitution and Ellipsis | 第59-61页 |
| ·Conjunctions | 第61-63页 |
| ·Lexical Cohesion | 第63-67页 |
| Chapter Six Conclusion | 第67-70页 |
| Bibliography | 第70-72页 |
