摘要 | 第1-7页 |
Abstract | 第7-9页 |
Chapter 1 Introduction | 第9-11页 |
·Objective and Significance of the Research | 第9-10页 |
·Theoretical significance | 第9页 |
·Practical significance | 第9-10页 |
·Layout of the Thesis | 第10-11页 |
Chapter 2 Previous Studies on Interpersonal Meaning Hedges and Advertising | 第11-18页 |
·Studies on Interpersonal Meaning | 第11-13页 |
·Studies on interpersonal meaning abroad | 第11-12页 |
·Studies on inerpersonal meaning at home | 第12页 |
·Comments on studies of interpersonal meaning | 第12-13页 |
·Studies on Hedges | 第13-18页 |
·Studies on hedges of different perspectives | 第13-16页 |
·Studies on hedges of different genres | 第16-17页 |
·Comments on studies of hedges | 第17-18页 |
Chapter 3 Theoretical Basis of the Research | 第18-30页 |
·Hedges and Classification | 第18-26页 |
·Fuzzy theory | 第18-20页 |
·Definition of hedges | 第20-21页 |
·Classification of hedges | 第21-26页 |
·Theory of Interpersonal Meaning | 第26-30页 |
Chapter 4 Research on Interpersonal Meaning of Hedges in Advertising Text | 第30-60页 |
·Data Collection and Methods | 第30-31页 |
·Semantic Realization of Hedges in Advertising Text | 第31-35页 |
·Approximators | 第31-33页 |
·Shields | 第33-34页 |
·Frequency words | 第34-35页 |
·Pragmatic Realization and Functions of Hedges in Advertising Text | 第35-44页 |
·Pragmatic realization of hedges in advertising text | 第35-41页 |
·Pragmatic functions of hedges in advertising text | 第41-44页 |
·Interpersonal Meaning of Hedges | 第44-45页 |
·Studies on Advertising English | 第45-51页 |
·The features of the English advertising text | 第45-47页 |
·The reasons why hedges exist in advertising | 第47-51页 |
·The Interpersonal Meaning of Hedges in Advertising Text | 第51-54页 |
·Self-protection | 第51-52页 |
·Politeness showing | 第52-53页 |
·Persuasion | 第53-54页 |
·Classification of Hedges on the Perspective of Interpersonal Meaning | 第54-60页 |
·Self-protective hedges | 第54-55页 |
·Politeness showing hedges | 第55-57页 |
·Cooperative hedges | 第57-60页 |
Chapter 5 Conclusion | 第60-62页 |
Acknowledgement | 第62-63页 |
Bibliography | 第63-66页 |
Papers Published in the Period of MA Education | 第66-67页 |
Appendix A | 第67页 |