| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-12页 |
| LIST OF ABBREVIATIONS | 第12-13页 |
| CHAPTER ONE GENERAL INTRODUCTION | 第13-19页 |
| 1.1 Research topic | 第13-14页 |
| 1.2 Research questions | 第14页 |
| 1.3 Possible significance of the study | 第14-16页 |
| 1.4 Thesis organization | 第16-18页 |
| 1.5 Research methods | 第18-19页 |
| CHAPTER TWO LITERATURE REVIEW | 第19-28页 |
| 2.1 Studies of corporate culture at home and abroad | 第19-23页 |
| 2.1.1 Previous studies of corporate culture abroad | 第19-21页 |
| 2.1.2 Previous studies of corporate culture at home | 第21-23页 |
| 2.2 Previous researches on the relationship between the national culture and corporate culture | 第23-24页 |
| 2.3 A comparative study on corporate cultures of Chinese and German companies | 第24-25页 |
| 2.4 Studies of cross-cultural management at home and abroad | 第25-28页 |
| 2.4.1 Previous studies of cross-cultural management abroad | 第25-26页 |
| 2.4.2 Previous studies on cross-cultural management at home | 第26-28页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第28-37页 |
| 3.1 Relationship between the national culture and corporate culture | 第28-31页 |
| 3.1.1 Hofstede's cultural dimension theory | 第29-31页 |
| 3.1.2 Hall's high-context and low-context theory | 第31页 |
| 3.2 Cross-cultural management theory | 第31-37页 |
| 3.2.1 Concept of cross-cultural management | 第32页 |
| 3.2.2 Development of cross-cultural management | 第32-34页 |
| 3.2.3 Strategies of cross-cultural management | 第34-37页 |
| CHAPTER FOUR ANALYSIS OF CORPORATE CULTURES OF THE TWO COUNTRIES | 第37-53页 |
| 4.1 Corporate culture | 第37-41页 |
| 4.1.1 Definition of corporate culture | 第37-38页 |
| 4.1.2 Types of corporate culture | 第38-39页 |
| 4.1.3 Features of corporate culture | 第39页 |
| 4.1.4 Influencing factors of corporate culture | 第39-41页 |
| 4.2 Comparison of national cultures between China and Germany | 第41-43页 |
| 4.3 Differences in corporate cultures between Chinese corporations and German corporations | 第43-46页 |
| 4.4 Cultural differences and conflicts in joint ventures | 第46-49页 |
| 4.5 Analysis of cross-cultural conflicts of Sino-German joint ventures | 第49-50页 |
| 4.6 Cross-cultural integration of Sino-German joint ventures | 第50-53页 |
| 4.6.1 Concept of cross-cultural integration | 第50-51页 |
| 4.6.2 Suggestions of cross-cultural integration | 第51-53页 |
| CHAPTER FIVE THE CASE STUDY OF FAW-Volkswagen JOINT VENTURE | 第53-70页 |
| 5.1 Background of the case study | 第53-56页 |
| 5.1.1 An introduction to Volkswagen | 第53-54页 |
| 5.1.2 An introduction to FAW | 第54-55页 |
| 5.1.3 An introduction to FAW-Volkswagen | 第55-56页 |
| 5.2 Cultural differences in FAW-Volkswagen | 第56-70页 |
| 5.2.1 Manifestations of cultural differences | 第56-62页 |
| 5.2.2 Analysis of cultural differences in FAW-Volkswagen | 第62-64页 |
| 5.2.3 Methods to deal with cultural differences | 第64页 |
| 5.2.4 Suggestions of cross-cultural integration for FAW-Volkswagen | 第64-70页 |
| CHAPTER SIX CONCLUDING REMARKS | 第70-73页 |
| REFERENCES | 第73-76页 |
